Stories, guides, and coverage tips

How PR Specialists Can Use Ahrefs to Track PROI

The Best AI PR Tools to Elevate Your Media Strategy

Best Public Relations Courses to Elevate Your PR Skills

How to Measure PR ROI

How to Create a PR Strategy

8 Signs It Is Time to Hire a PR Agency

How Press Hook Works

Press Hook’s Ultimate Guide to PR for 2025

How PR Supercharges Your Marketing Strategy

Michelle Songy January 1, 2025

The PR Influencers You Need to Follow in 2025

PR Trend Predictions for 2025: The Future of Public Relations

The PR Tools Market: Growth, Categories, and Game-Changing Innovations in 2025

HARO Alternatives for 2025

Marketing vs. PR: What’s the Difference?

PR Tech Stack: Essential PR Tools for Professionals

Tools to DIY Your PR on a Budget

Pros and Cons of Doing Your Own PR

How to Make Your PR Outreach More Effective

8 Reasons to Work with a Publicist

What is Media Relations? Everything You Need to Know About Media Relations

How Does PR Work?

Why is PR Important? 7 Benefits of PR That Can Transform Your Brand

Press Hook's Ultimate Guide to PR for 2025

Coffee Chat with Angela Melero

Daniel Huipe April 17, 2024

Coffee Chat with Katlyn Moncada

Daniel Huipe March 27, 2024

Maximizing Press: It's What You Do with It

Michelle Songy March 1, 2024

Coffee Chat with Kim Taylor

Daniel Huipe February 21, 2024

Navigating Valentine's Day PR: Insights and Tips for a Successful Campaign

Daniel Huipe January 15, 2024

Navigating the Changing Tides of Public Relations: The Top 10 Trends for 2024

Daniel Huipe December 20, 2023

The Best Kept Secret For Boosting Ad Conversions Is Not What You'd Expect

You should go thank your PR team now...

Daniel Huipe November 1, 2023

Press Hook Profile: Trina Assur of Dinner Service NY

Daniel Huipe October 25, 2023

Amplifying Earned Media Coverage: Effective Strategies for Maximum Impact

Earned media coverage serves as a powerful endorsement, helps build credibility, and can significantly boost brand awareness. However, brands and agencies should not forget that the value lies in maximizing the impact of your earned media coverage.

Lauren Schumacker July 18, 2023

Should You Launch a Substack? Here’s What You Need To Know

From how to build an audience to how to get started (and beyond), here’s what you need to know if you’re considering taking the plunge for yourself (or your company).

Lauren Schumacker July 3, 2023

The 8 PR Tips We Can't Live Without

Lauren Schumacker June 9, 2023

How To Use LinkedIn To Grow Your Brand

LinkedIn may have a reputation for a focus on hiring and recruitment, but it goes beyond just that. Knowing how to use LinkedIn to grow your brand can make it a valuable part of your overall marketing strategy.

Lauren Schumacker June 7, 2023

How AI Is Revolutionizing PR

PR professionals are leveraging AI to streamline their workflows, enhance decision-making processes, and achieve better results for their clients. Here, some of the ways that AI is dramatically changing the PR landscape—and some of the implications for in

Lauren Schumacker June 6, 2023

What Makes a Good Pitch to the Media?

A catchy, strong pitch can make the difference between an ignored email and press coverage in your dream outlet. Here, we’re breaking down the biggest components of a successful pitch.

Lauren Schumacker May 30, 2023

Why Updated Articles Are Actually Great Press Opportunities

While you might think that updated articles aren’t very good opportunities, there are a few reasons why that may not be the case. Here, we’re breaking down some of the things you should know about updated articles.

Lauren Schumacker May 19, 2023

What is Substack? The Content Platform is Changing the Game for Brands & Media Alike

Whether they're working to build an audience on the platform or hoping to keep up with journalists who may have press opportunities for them, brands and experts can absolutely make Substack work for them.

Lauren Schumacker May 17, 2023

The Media Timeline From Pitch to Publication

Lauren Schumacker May 15, 2023

What Is Earned Media & How Is It Different From Paid?

Earned and paid media both have their place within an overall digital marketing strategy, but there are stark differences between the two. So what is earned media and how is it different from paid?

Lauren Schumacker May 11, 2023

The Best Substacks Written By Lifestyle Journalists

Lauren Schumacker May 9, 2023

What Is an Editorial Calendar & How Can Brands Use One?

Editorial calendars are significant tools to help brands and PR pros organize and plan their content, but they’re not only useful for internal planning and help you know when you should pitch various content to the media. Here, we break down what you need

Lauren Schumacker May 5, 2023

The Top Substacks for Media Professionals

We know journalists are writing Substacks, but which ones should they read? From tips for freelancers to journalism jobs and industry deep-dives, here are some of our very favorite Substacks geared towards media professionals.

Lauren Schumacker May 4, 2023

What Is a Media Deskside?

We’re breaking down all of the deskside details, from what it even is to why you’d want to schedule them to how you can make the most of the opportunity.

Lauren Schumacker April 28, 2023

Media Relations vs Public Relations: Here's What to Know

PR and media relations obviously have a lot in common, and they overlap on some key points. That being said, there are also many differences between the two approaches as well. Here's what to know.

Lauren Schumacker April 26, 2023

How to Pitch Sales So Journalists Want To Cover Them

Many digital outlets run articles rounding up major sales, but knowing how to pitch sales so journalists want to cover them is about more than just a good discount. Here, we’re breaking down what you need to know to make sure that your sale is one they re

Lauren Schumacker April 25, 2023

The Top Substacks for Media Opps

Finding out what writers are working on is so incredibly valuable so that you can put yourself up for the best possible opportunities at the right times. These Substacks will help set you on the right path.

Lauren Schumacker April 21, 2023

How To Build a PR Plan in 2023

Whether you’re a long-established business or just starting out, building a solid PR plan is vital. Knowing how to build a PR plan in 2023 may take a little time and effort, but it’s important to help you reach your goals.

Lauren Schumacker April 20, 2023

7 PR Tools Every Publicist Needs

In this day and age, there are tons of time-saving tools that can help publicists perform at the highest level. We’re breaking down the 7 PR tools every publicist needs, from ways to connect with media, to tracking press, reporting, and beyond.

Lauren Schumacker April 19, 2023

What UVPM Can Tell You

Whether you’re working to determine whether or not a certain outlet may be a good candidate for a media sample or PR package or you’re evaluating your own strategies, one of the metrics you may choose to consider is the site's UVPM, or Unique Visitors Per

Lauren Schumacker April 17, 2023

What Is SEO & Why Does It Matter?

No matter the size of your business, search engine optimization, or SEO, is critical for getting the most out of your online content. Doing your best to implement SEO strategies and techniques to ensure you get the most attention on your website as you po

Lauren Schumacker April 16, 2023

What Is a Media Kit? Breaking Down This Essential Brand-Building Tool

In today's world, nearly everyone needs a solid brand, from commerce-driven businesses to experts and thought leaders. Here, everything you need to know about why you need a media kit, as well as how you can make it the most effective and impactful that i

Lauren Schumacker April 13, 2023

Press Hook & AI: Here’s What To Know

From Press Hook's press release generator to AI-powered source recommendations and AI-Generated Brand Profiles, we’re harnessing the power of AI technology to help you accomplish tasks more quickly and efficiently so that you can spend more time on your b

Lauren Schumacker April 12, 2023

What’s the Difference Between Exclusives & Embargoes?

While you can’t control what journalists write about your news, you can have some control over how it’s shared. So, what’s the difference between exclusives and embargoes? And how can you use the two techniques to best tell your brand’s story?

Lauren Schumacker April 5, 2023

Signing Up for an Affiliate Network? Here’s What You Need To Know

Simply put, signing up for an affiliate network is now basically required if you’re hoping to attract media attention for your brand or products. Here, we’re breaking down some of the most important things you’ll need to know when you’re getting ready to

Lauren Schumacker March 29, 2023

How To Make the Most of Your Digital Press Kit

It’s important to know how to make the most of your digital press kit so that you’re able to best position your brand (or yourself, as an expert) to receive the coverage for which you’re looking.

Lauren Schumacker March 16, 2023

How PR Can Drive Qualified Leads

You may be skeptical about if it is worth putting the money, time, or effort into PR and media relations. Knowing how PR can drive qualified leads, however, may convince you that PR really can move the needle.

Lauren Schumacker March 13, 2023

How AI Will Transform the PR Industry

Press Hook founder and CEO Michelle Songy spoke with the MarTech Podcast to discuss her thoughts on how AI is already changing the PR game and what all those in the industry need to know.

Lauren Schumacker March 9, 2023

Find the Sources You Need With Press Hook’s Media Source Request Feature

Lauren Schumacker March 1, 2023

9 Tips To Increase Your Media Exposure on Press Hook

Doing what you can to increase your media exposure on Press Hook is often top-of-mind. To help make the most of your experience on our platform, we chatted with our top account managers to get their best insider tips on increasing your media exposure and

Lauren Schumacker February 22, 2023

How To Make the Most of a Press Hit

Landing earned media is an exciting feat. You broke through all of the noise, grabbed journalists’ attention, and piqued their interest. A press hit is something to celebrate and you shouldn't let the opportunity presented pass you by. Here, a few ways to

Lauren Schumacker February 10, 2023

How To Write a Press Release

Whether you’re an experienced communications pro or a scrappy entrepreneur, you need to know how to write a press release. Here, the vital elements a press release needs.

Lauren Schumacker January 23, 2023

This Free PR Tool Is Your New Secret Weapon

This free marketing tool uses AI technology to transform essential information like your brand’s name, your news, a short description of what you do and what’s happening, a quote, and more into an editable press release.

Lauren Schumacker December 9, 2022

Why We’re Disrupting the $100 Billion PR Industry

Press Hook is a cost-efficient, accessible solution for the $100 billion global PR market that allows journalists to discover innovative businesses and find subject matter experts. Businesses, brands, and PR agencies can use the platform to supplement the

Michelle Songy November 16, 2022

How to Build a PR Plan

Attempting to learn how to build a PR plan in our fast-paced world can feel daunting, but it doesn’t need to. Here's how to ideate, communicate, and execute an effective PR plan in 2023.

Lauren Schumacker November 3, 2022

The 5 Best Affiliate Programs in 2023

Affiliate networks can boost brand exposure (because outlets love working with brands on affiliates) and can help generate revenue as brands and products get featured in bigger and splashier ways, leading to more eyeballs (and hopefully purchases). Which

Lauren Schumacker October 28, 2022

5 PR Tools in 2023 Every Publicist Should Know About

Anything to make tracking client media and social mentions, press clippings, and sample requests a streamlined process could be deemed a necessity in a publicist’s life. Here, our five favorite PR tools in 2023 that can make your media relations and PR op

Lauren Schumacker October 20, 2022

How To Land a Top-Tier Gift Guide Placement

While holiday gift guide pitching can feel daunting, it really doesn’t have to be. These best practices for holiday gift guide pitching will help take the guesswork out of the process and help you land the top-tier gift guide placement you’ve been working

Lauren Schumacker October 11, 2022

Why Early Brand Decisions on Sales & Promotion Details Are Critical for Press Coverage

Participating in Black Friday, Cyber Monday, and other promotions can be a game-changer, helping end your year on a high note. But while it might seem as though you have plenty of time to decide on the kinds of sales, discounts, and promotions you’re goin

Lauren Schumacker October 3, 2022

Lower Cost Resources That Can Help You Weather a Recession

Cutting costs to make the business as lean as possible before facing a difficult financial atmosphere is a common tactic. Often, PR and marketing can be some of the first things to go. These resources will help you weather a recession, while still gaining

Lauren Schumacker September 22, 2022

Expert Advice for Developing an Effective Brand Strategy in 2022

Brand strategy is an important part of strategic planning. Here is what one expert has to say on how to update your brand strategy in 2022.

Lauren Schumacker September 14, 2022

5 Companies That Can Help Reduce Your Business Expenses

Running a business is often an expensive endeavor. No matter what your business does, there are a lot of costs associated with simply day-to-day operations. Doing what you can to reduce your business expenses is a top priority.

Lauren Schumacker September 9, 2022

5 Successful Social Media Campaigns You Should Know

For publicists, consulting on social media plans and marketing efforts is a big part of the job. Here are 5 successful social media campaigns to take inspiration from to help your clients build social media presence and boost brand awareness.

Lauren Schumacker August 12, 2022

Why PR Does Not Equal Sales

In a dream world, yes, a well-executed PR campaign will eventually lead to higher sales, but it won’t happen overnight.

Lauren Schumacker July 26, 2022

Coffee Chat With Lauren Kleinman of Dreamday

Lauren Schumacker July 15, 2022

3 Media Pitching Methods All Brands Should Know About

Debating on using a press or news release, pitching widely, or offering an exclusive story? Here, we’ll break down when to use each media relations strategy, as well as the benefits that come along with them.

Lauren Schumacker June 30, 2022

How To Choose the Right-minded Brands for a Potential Collaboration

If you’re considering a collaboration, choosing who to partner with and what you’ll create is the most important part of ensuring a successful campaign.

Lauren Schumacker June 21, 2022

How To Incorporate Social Causes & Give Back Components That Align With Brand Values

Modern brands are finding ways to take action in supporting causes they care about. No matter how you choose to give back and engage in social responsibility, it’s an increasingly necessary part of running a business.

Lauren Schumacker June 6, 2022

Coffee Chat with Nadine Bubeck, Travel & Lifestyle Writer

Every month at Press Hook, we highlight a different journalist’s day-to-day routine, their preferred method of pitching, and other helpful information for publicists and brands.

Lauren Schumacker May 25, 2022

3 Elements Needed in Building a Brand Story

Building a brand story is essential to your marketing strategy. Here are key branding tips for crafting the perfect, authentic narrative.

Lauren Schumacker May 23, 2022

Coffee Chat With Taryn Scher, The Sparkle Boss at TK PR

Every month at Press Hook, we highlight a different publicist’s day-to-day routine, how they build media relationships, and other helpful information for brands.

Lauren Schumacker May 20, 2022

4 Truths Publicists Need To Know About the Journalist Code of Ethics

Understanding the journalist code of ethics is not only necessary to secure authentic earned media, it’ll ensure you maintain healthy, productive media relationships in the future.

Lauren Schumacker May 17, 2022

Coffee Chat With Stephanie Mansour, Health & Fitness Expert & Journalist

Every month at Press Hook, we highlight a different journalist’s day-to-day routine, their preferred method of pitching, and other helpful information for publicists and brands.

Lauren Schumacker May 12, 2022

Why Affiliate Marketing Should Be Part of Your Go-To Marketing Strategy

When it comes to garnering earned media for your clients, affiliate marketing should be your go-to marketing strategy. Here’s everything you need to know about the relationship between affiliate marketing and earned media.

Lauren Schumacker May 11, 2022

Coffee Chat With CEO Samantha Radach of Opportunity PR

Lauren Schumacker May 5, 2022

5 Authentic & Organic Ways To Boost Brand Visibility

Authentic and organic brand visibility is vital for establishing trust with your target audience. Here are a few branding tips to help your brand get in front of the right people.

Lauren Schumacker May 3, 2022

Introducing In-Platform Messaging, New To Press Hook

Lauren Schumacker May 3, 2022

Why Your Facebook Marketing Strategy Is So Important

As a brand, you spend a lot of time on your social media plan. Here’s what you need to know when figuring out your Facebook marketing strategy.

Lauren Schumacker April 25, 2022

Coffee Chat with Christine Byrne, MPH, RD, Health Journalist & Eating Disorder Dietitian

Every month at Press Hook, we highlight a different journalist’s day-to-day routine, preferred method of pitching, and other helpful information for publicists and brands.

Lauren Schumacker April 21, 2022

The Brand’s Guide To Creating an Effective Social Media Plan

Every brand strategy needs a social media plan. Three experts weigh in with tips for effective social media marketing.

Lauren Schumacker April 18, 2022

How Instagram Shop Product Tagging Can Boost Your Business

Learn how you can make the most of this feature.

Lauren Schumacker April 14, 2022

Why Earned Media Is an Important Asset for New Brands

Here’s why earned media is an important asset for new brands and how Press Hook is streamlining the process.

Lauren Schumacker April 11, 2022

The New Rules: How To Write a Press Release in 2022

From key components every press release should include, to essential tips on how to make each individual press release stand out, here are the new rules for how to write a press release in 2022.

Lauren Schumacker March 22, 2022

How To Build Your Online Persona & Business Through Press Hook

The best tools and platforms to help build your business keep your band in mind. These are Press Hook benefits brands enjoy.

Lauren Schumacker March 17, 2022

Coffee Chat With Meghan Ely of OFD Consulting

Every month at Press Hook, we highlight a different publicist’s day-to-day routine, advice for building media relationships, and other helpful information for brands

Lauren Schumacker March 17, 2022

Coffee Chat with Valentina Valentini, London-Based Freelance Journalist

Every month at Press Hook, we highlight a different journalist’s day-to-day routine, preferred method of pitching, and other helpful information for publicists and brands.

Lauren Schumacker March 16, 2022

4 Ways Publicists Can Improve Earned Media Rates With Press Hook

Part of an effective brand strategy includes earned media. Here’s how Press Hook can improve your earned media rates.

Lauren Schumacker March 16, 2022

Should You Offer Samples? A Guide to Why They Matter & How To Simplify the Process

Wondering if it’s worth ordering extra inventory to provide samples to the media? As any publicist will tell you: yes, fulfilling sample requests is worth it! Read on for the best practices for handling, tracking, and following up with editors throughout

Lauren Schumacker March 11, 2022

The Definitive Guide to Short-Lead & Long-Lead Media Opportunities

Here’s why it’s vital to know the difference between short-lead and long-lead media opportunities.

Lauren Schumacker March 7, 2022

Coffee Chat with Jill Dutton, Travel Writer

Every month at Press Hook, we highlight a different journalist’s day-to-day routine, preferred method of pitching, and other helpful information for publicists and brands.

Lauren Schumacker February 28, 2022

Coffee Chat with Ricki Weisberg, Publicist and CEO of Bird Hill PR

Every month at Press Hook, we highlight a different publicist’s day-to-day routine, tips for building media relationships, and other helpful information for brands.

Lauren Schumacker February 11, 2022

How Publicists Can Use Press Hook to Grow Their Agency

The best PR strategies involve working smarter, not harder. Here’s how to use Press Hook for publicists so they can work more effectively.

Lauren Schumacker February 7, 2022

Coffee Chat with Vanessa Gordon, Publisher and Acting Managing Editor of East End Taste

Every month at Press Hook, we highlight a different journalist’s day-to-day routine, preferred method of pitching, and other helpful information for publicists and brands.

Lauren Schumacker February 3, 2022

2 Experts on How To Create Viral Marketing Campaigns in 2022

Adopt these practices into your brand strategy to create viral marketing campaigns.

Lauren Schumacker January 25, 2022

Coffee Chat With Nathalie Kourie, Freelance Publicist

Every month at Press Hook, we highlight a different publicist’s day-to-day routine, how they build media relationships, and more.

Lauren Schumacker January 24, 2022

How To Set Quarterly Goals for Media Coverage

It’s important to track data and progress as you build brand awareness through earned media. Here, a guide on setting quarterly goals for media coverage and placements.

Lauren Schumacker January 18, 2022

How To Set a Budget for Your PR Business in 2022

Setting a budget for your PR business is essential to growth and progress. Here, we share our top tips for creating one.

Lauren Schumacker January 12, 2022

Introducing the Press Hook Community Forum

Press Hook is launching the Press Hook Community Forum to allow media users, brands, PR professionals, and the Press Hook team themselves to interact, engage with one another, and work together in real-time right on the site.

Lauren Schumacker January 7, 2022

Affiliate Marketing: The 101 Guide for Brands

Being part of an affiliate program is more important than ever. Here, what all brands need to know about this media strategy.

Lauren Schumacker December 14, 2021

Publicists Predict the Top Pitching Trends for 2022

As we move into a new year, here is how pitching trends will change for publicists earning media.

Hailey O'Brien December 6, 2021

What To Do When Your Client Doesn’t Make It Into a Gift Guide

Here is how to tell a client they didn’t make it into a gift guide, while maintaining your relationship and trust.

Hailey O'Brien December 1, 2021

6 Ways to Improve Your Relationships With Journalists

Relationships with journalists are the bread-and-butter of a public relations career. Here, experts share how to improve your dynamic.

Hailey O'Brien November 16, 2021

Coffee Chat with Kate Danilova, Editorial Director at Sunday Riley

Every month at Press Hook, we highlight a different journalist, diving into their day-to-day routine, preferred method of pitching, and other helpful details for publicists and brands.

Hailey O'Brien November 12, 2021

The Holiday Guide To Pitching Sales and Discounts

Here are the best practices for pitching sales and discounts for Black Friday and Cyber Monday.

Hailey O'Brien November 8, 2021

6 Reasons You Aren’t Getting Into Gift Guides

If you’re wondering how to get into gift guides, make sure to avoid these mistakes while pitching.

Hailey O'Brien November 1, 2021

Why Journalists Can't Guarantee Coverage

When sending a product to a journalist, you may be tempted to ask if they can promise inclusion. However, journalists can’t guarantee coverage. Here’s why.

Hailey O'Brien October 25, 2021

The 101 Guide to Media Types: From Freelancer to Influencer

As a brand, it can be tricky to understand media types and what they do, what they like, and how to gain their attention. Here is our guide.

Emilee Gonzalez October 7, 2021

Coffee Chat With Author & Reporter Nadine Jolie Courtney

Every month at Press Hook, we highlight different journalists' day-to-day routine, preferred methods of pitching, and other helpful information for publicists and brands.

Emilee Gonzalez October 7, 2021

How Publicists Can Set Beneficial End-Of-Year Goals

As we approach the last part of 2021, it’s important to set end-of-year goals to better understand where your business is now and where it is heading in the future.

Emilee Gonzalez September 1, 2021

Profile Guidelines

Press Release Guidelines

PR 101: What Is (& Isn’t) Public Relations?

Dustin Blanchard August 17, 2021

8 Ways PR Strategies Are Changing

The pandemic has caused major transformations in many industries, and public relations is no different. Here, moguls share how PR strategies are adapting to the new normal.

Here’s How Expert Pitching Trends Have Changed During the Pandemic

COVID-19 has impacted all industries, including marketing and communications. Here, we explore the ways expert pitching trends have changed to keep clients relevant and thriving.

Emilee Gonzalez August 16, 2021

Is PR a Guarantee? What You Need To Know About This Investment

Clients always ask: ‘is PR a guarantee’? — and now you finally have an answer. Here is our 101 guide.

Emilee Gonzalez August 16, 2021

How To Plan a Media Pitching Calendar That Works

Part of successfully securing placements is following a strategic media planning calendar that works. Here, the pros share how to create an effective plan.

Emilee Gonzalez August 16, 2021

Introducing Our Journalist Roundtable

Every month at The Press Hook, we round-up recent questions from publicists and brands and ask journalists to answer.

Emilee Gonzalez August 16, 2021

The Ultimate Guide to Getting a Journalist to Open Your Email

How to get a journalist to open your email.

Emilee Gonzalez August 16, 2021

The 9 Most Annoying Things Brands and Publicists Do

Emilee Gonzalez August 16, 2021

Coffee Chat with Trae Bodge, Shopping Expert and Finance Journalist

Every month at The Press Hook, we highlight a different journalist about their day-to-day routine, their preferred method of pitching, and other helpful information for publicists and brands.

Emilee Gonzalez August 16, 2021

March’s Journalist Roundtable

Every month at The Press Hook, we round-up recent questions from publicists and brands and ask journalists to answer.

Emilee Gonzalez August 16, 2021

The Ultimate Guide On How to Pitch a Journalist

There are several ways to gain the attention of the media. From products to expert insight, consider this your ultimate guide on how to pitch a journalist.

Emilee Gonzalez August 16, 2021

The 101 Guide to the Lifecycle of a Media Pitch

The lifestyle of a media pitch begins with an idea and ends with a placement. Here, we explore how it all works.

Emilee Gonzalez August 16, 2021

Coffee Chat with Kim Forrest, Senior Editor at The Knot Worldwide

Every month at The Press Hook, we highlight a different journalist about their day-to-day routine, their preferred method of pitching, and other helpful information for publicists and brands.

Emilee Gonzalez August 16, 2021

April’s Journalist Roundtable

Every month at The Press Hook, we round up recent questions from publicists and brands and ask journalists to answer.

Emilee Gonzalez August 16, 2021

Here’s How To Get a Standalone Feature for a Client

All clients want all the attention on them. And many wonder how to get a standalone feature on their product, service or founder’s story. Here, publicists share how they managed to score big.

Emilee Gonzalez August 16, 2021

Here’s How to Adjust Your PR Strategy As the World Opens Up

Here, we spoke with experts on how to adjust PR strategies as the world opens up post-pandemic.

Emilee Gonzalez August 16, 2021

Coffee Chat with Lisa Niver, Travel Journalist, On Camera Host, Founder We Said Go Travel

Every month at The Press Hook, we highlight a different journalist about their day-to-day routine, their preferred method of pitching, and other helpful information for publicists and brands.

Emilee Gonzalez August 16, 2021

How To Land a Big Feature in a Top Publication, From Veteran Publicists

To land a big feature in a top publication, you should exercise specific PR strategies for your clients.

Emilee Gonzalez August 16, 2021

How To Follow Up With a Journalist Without Being Pushy

Here is how to follow up with a journalist without being pushy.

Emilee Gonzalez August 16, 2021

What You Can Do Now for a Successful Gift Guide Season

Gift guide season may be months away, but publicists share different PR strategies to make sure 2021 is your client’s most successful holiday season.

Emilee Gonzalez August 15, 2021

Coffee Chat with Krystal Kavita Jagoo, Health Journalist

Every month at The Press Hook, we highlight a different journalist about their day-to-day routine, their preferred method of pitching, and other helpful information for publicists and brands.

Emilee Gonzalez August 15, 2021

The Best Award Competitions for Brands

We’ve outlined the best award competitions for brands from publishers like Good Housekeeping and Allure.

Emilee Gonzalez August 15, 2021

Coffee Chat with Nandita Godbole, Author, Journalist, & Entrepreneur

Every month at The Press Hook, we highlight a different journalist about their day-to-day routine, their preferred method of pitching, and other helpful information for publicists and brands.

Emilee Gonzalez August 13, 2021

What Is Press Hook? Allow Us To Introduce You

What is The Press Hook? It’s about to be your favorite new resource. Our all-in guide explains everything you need to know, from what we offer to how to get started, and more.

Coffee Chat with Lindsay Tigar: Lifestyle & Travel Journalist

Introducing our new monthly Q&A!

Holiday Pitching Predictions For 2020

How to help your clients, the right way.

Coffee Chat with Wendy Rose Gould: Beauty & Lifestyle Journalist

We’re back with the second edition of our journalist Q&A.

Coffee Chat with Jenn Sinrich: Lifestyle & Parenting Journalist

Raise your hand if you’re a working parent who has come *this* close to losing their mind during the pandemic. It’s a journey lifestyle journalist Jenn Sinirch has taken in stride, as she has juggled the duties of being a mom to her toddler and continued building her freelance empire. She’s a revered journalist for dozens of outlets, including Wedding Wire, Brides, What To Expect, Reader’s Digest, Healthline, and many others.

8 Beauty Trends Every Publicist Should Know About

As the voice of a brand, it’s important for marketing professionals to always be on top of the latest-and-greatest. That’s why we rounded up the beauty trends every publicist should know about.

Why PR Strategies Should Include Paid & Earned Media Expertise

All PR strategies should include a mix of paid and earned media placements. Here’s why they matter.

What Is PR & Why Does It Matter?

If you are unfamiliar with public relations, our guide can help you understand what is PR? And why it matters.

8 Wellness Trends Every Publicist Should Know About

As the voice of a brand, it’s important for marketing professionals to always be on top of the latest-and-greatest. That’s why we rounded up the wellness trends every publicist should know about.

RECIPES: 2020 Fall Flavors

How Press Hook is Revolutionizing Press Release Distribution

Here, an inside look into how The Press Hook is revolutionizing press release distribution and how you can join in the excitement!

4 Ways PR Strategies Will Change Post-Pandemic

COVID-19 has impacted all industries, including marketing and communications. Here, we explore the ways PR strategies will need to change to remain relevant.

How To Find the Right Publicist for Your PR Plan

Before you hire the first person you meet with, check out these good and bad signs a publicist can create a killer PR plan.