Public Relations is always evolving, with new trends, tools, and strategies shaping how brands connect with their audiences. Whether it’s figuring out the latest TikTok features, crafting compelling podcast pitches, or building a strong presence through LinkedIn newsletters, staying informed is essential to success in today’s media landscape.

Here, we highlight the thought leaders and creators who are leading the way in PR across various platforms. These individuals share actionable insights, fresh perspectives, and practical advice to help you keep up with the fast-changing industry. From TikTok pros redefining short-form content to podcasters tackling the biggest challenges in PR, these influencers are must-follows for staying informed and inspired.

Best PR Influencers to Follow in LinkedIn

1. Michelle Garrett – B2B Communications and Media Relations

Michelle Garrett is a B2B PR expert who specializes in helping businesses craft effective media relations strategies. Beyond her advice on media pitching, she’s known for exploring how PR can intersect with content strategy and digital marketing to drive business growth.

Other Specialties:

• Effective press release writing
• Using earned media to build thought leadership

Follow Michelle Garrett on LinkedIn:Michelle Garrett LinkedIn

2. Frank Strong – PR Strategy and Digital Marketing

Frank Strong connects PR strategies with measurable business outcomes, offering insights on integrating PR with marketing. He frequently discusses how PR can enhance customer engagement and shares tips for using analytics to refine messaging.

Other Specialties:

• Data-driven decision-making in PR
• Aligning PR campaigns with sales goals

Follow Frank Strong on LinkedIn:Frank Strong LinkedIn

3. Stephen Waddington – PR Measurement and Influencer Marketing

Stephen Waddington is a recognized authority in PR measurement, offering practical advice on evaluating campaign success. He also dives deep into the growing role of influencers and how they can complement traditional PR efforts.

Other Specialties:

• Social media strategies for PR
• Effective collaboration with influencers

Follow Stephen Waddington on LinkedIn:Stephen Waddington LinkedIn

4. Tonya McKenzie – Reputation Management and Brand Storytelling

Tonya McKenzie excels in crafting compelling brand stories and managing reputations in competitive markets. She is passionate about using storytelling to build emotional connections with audiences while addressing complex challenges like crisis management.

Other Specialties:

• Navigating reputation crises
• Building personal brands for executives

Follow Tonya McKenzie on LinkedIn:Tonya McKenzie LinkedIn

5. Molly McPherson – Crisis Communications and Social Media Analysis

Molly McPherson is known for her expertise in handling crisis communications and analyzing PR trends on social media. She often shares examples of PR successes and missteps, providing practical lessons for managing public perception.

Other Specialties:

• Media training for spokespersons
• Social listening for brand health monitoring

Follow Molly McPherson on LinkedIn:Molly McPherson LinkedIn

6. Michelle Songy – Tech-Driven PR Solutions

Michelle Songy, founder of Press Hook, specializes in integrating technology into PR workflows. Her platform revolutionizes how PR professionals connect with journalists, and her posts explore tech-driven strategies to make PR more effective and accessible.

Other Specialties:

• Leveraging tech tools for media outreach
• Streamlining workflows for small PR teams

Follow Michelle Songy on LinkedIn:Michelle Songy LinkedIn

7. Andrew Bloch – Brand Collaborations and Creative PR Campaigns

Andrew Bloch brings years of experience in brand collaborations and creative campaign development. He frequently shares insights into crafting PR strategies that resonate with diverse audiences while maximizing creativity.

Other Specialties:

• Strategic brand partnerships
• Managing PR for high-profile individuals

Follow Andrew Bloch on LinkedIn: Andrew Bloch LinkedIn

8. Allison Carter – Content-Driven PR and Media Relations

As the editor-in-chief of PR Daily, Allison Carter focuses on the intersection of content marketing and public relations. Her LinkedIn feed is full of actionable advice for integrating storytelling into your media relations strategy.

Other Specialties:

• Content marketing for PR professionals
• Bridging PR with digital communication channels

Follow Allison Carter on LinkedIn:Allison Carter LinkedIn

Best PR Podcasts to Listen to in 2025

1. For Immediate Release

Hosted by industry veterans Neville Hobson and Shel Holtz, For Immediate Release tackles the latest PR and communication trends with in-depth analysis. With a blend of global insights and practical advice, this podcast is a must-listen for those looking to stay ahead of PR trends.

What to Expect:

• Discussions on PR’s role in global communication.
• Insights into technology’s impact on media relations.

Where to Listen: For Immediate Release Podcast

2. Marketing Over Coffee

This podcast, hosted by John J. Wall and Christopher Penn, seamlessly blends PR, marketing, and technology. Recorded in a casual, conversational style, Marketing Over Coffee dives into practical topics like social media strategies and data analytics.

What to Expect:

• Tips on integrating PR and marketing for maximum impact.
• Insights into SEO, social media, and content creation.

Where to Listen:Marketing Over Coffee

3. True Story: The Public Relations Podcast

Whitney Lee brings her expertise to the mic with True Story: The Public Relations Podcast. Perfect for those looking to learn the ins and outs of PR, Whitney shares personal experiences, tips, and strategies to help PR pros elevate their work.

What to Expect:

• Real-life PR stories with actionable takeaways.
• Whitney’s insights into building relationships and pitching effectively.

Where to Listen: True Story Podcast

4. The PR Week Podcast

Led by Steve Barrett and Frank Washkuch, this podcast provides a weekly roundup of PR industry news and trends. With commentary on media relations and industry shifts, The PR Week Podcast is an excellent resource for staying current.

What to Expect:

• Expert discussions on the intersection of PR and journalism.
• Analysis of the biggest PR stories making headlines.

Where to Listen:The PR Week Podcast

5. The PRovoke Media Podcast

Previously known as The Echo Chamber, The PRovoke Media Podcast delivers insider perspectives on global PR challenges and opportunities. Hosted by the team behind PRovoke Media, this podcast is perfect for professionals seeking global insights.

What to Expect:

• Deep dives into international PR trends.
• Interviews with top industry leaders.

Where to Listen:The PRovoke Media Podcast

6. Spin Sucks

Hosted by Gini Dietrich, Spin Sucks focuses on professional development for PR and marketing professionals. Gini shares actionable advice on everything from managing crises to creating authentic narratives.

What to Expect:

• Tips for merging PR and marketing efforts.
• Insights into ethical storytelling in PR.

Where to Listen:Spin Sucks

Why Listen to PR Podcasts?

Podcasts are an excellent way to stay updated on the latest PR trends, strategies, and tools. They offer a blend of entertainment and education, providing actionable insights you can apply to your career or business.

By tuning into these top PR podcasts, you’ll gain knowledge and perspectives from leading professionals shaping the future of the industry. Whether you’re looking to refine your pitching techniques, learn about emerging technologies, or understand global PR trends, these podcasts have you covered.

Start listening today and take your PR expertise to the next level!

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Top PR Professionals to Follow in Tik Tok

1. Brittany Berger (@bberg1010)

Brittany Berger is a content marketing and PR strategist with a talent for repurposing content. Her TikToks focus on how to make your content work smarter, not harder, offering valuable advice for maximizing reach and engagement.

Why Follow?

• Learn how to repurpose PR content effectively.
• Stay updated on content strategy trends.

2. Leila Lewis (@leilalewis)

Leila Lewis is the founder of Be Inspired PR, a firm specializing in PR for wedding and lifestyle brands. On TikTok, she shares insights into media pitching, brand building, and navigating niche industries.

Why Follow?

• Gain tips tailored to lifestyle and wedding PR.
• Discover how to build relationships with niche media outlets.

3. Amanda Berlin (@amandaberlin)

Amanda Berlin is a PR strategist who empowers small businesses and entrepreneurs to get noticed. Her TikToks are filled with actionable guidance on crafting compelling pitches and building media connections.

Why Follow?

• Learn how to get press coverage for small businesses.
• Practical advice for creating standout pitches.

5. Mickie Kennedy (@ereleases)

Mickie Kennedy, the founder of eReleases, is a go-to expert for press release distribution and media outreach. His TikTok content focuses on simplifying press release strategies to help businesses get noticed by the media.

Why Follow?

• Tips on crafting and distributing impactful press releases.
• Strategies for building media relationships.

Why Follow PR Experts on TikTok?

TikTok’s short, engaging format makes it an excellent platform for learning on the go. These PR professionals share insights that can help you:

• Hone your media pitching skills.
• Stay updated on industry trends.
• Learn innovative strategies for PR campaigns.

By following these experts, you’ll gain a competitive edge in the dynamic world of PR while enjoying engaging and educational content.

Top PR Influencers to Follow on X and Bluesky in 2025

1. Marsha Collier (@MarshaCollier)

Marsha Collier is a renowned author and educator specializing in technology, e-commerce, and customer service. She regularly shares insights on how technology intersects with PR, offering practical advice for navigating digital communication strategies.

Why Follow?

• Expertise in digital communication and PR.
• Tips for integrating technology into your PR strategies.

2. Heather West (@westlevyPR)

Heather West, the founder of West Levy PR, is a seasoned PR professional with expertise in fashion and nonprofit sectors. Her posts provide valuable insights into results-driven marketing and PR campaigns.

Why Follow?

• Experience in niche industries like fashion and nonprofit PR.
• Practical advice on crafting impactful campaigns.

3. Tinu Cherian Abraham (@tinucherian)

Tinu Cherian Abraham is the Global Head of Public Relations & Communications. Known for his candid commentary, he offers insights into media relations, PR strategy, and how to navigate the complex landscape of modern communications.

Why Follow?

• Expert advice on global PR strategies.
• Unique perspectives on media relations and communication trends.

4. Mickey Nall (@mickeynall)

A senior PR professional, Mickey Nall is known for his strategic communications expertise and thought leadership in PR best practices. His posts are a goldmine of actionable insights for PR practitioners at any level.

Why Follow?

• Thought leadership on PR strategy.
• Practical tips for navigating the industry.

5. Lisa Barone (@LisaBarone)

Lisa Barone is a PR specialist and writer who consistently shares timely insights on PR and marketing trends. Her posts are both informative and engaging, making her a must-follow for anyone in the industry.

Why Follow?

• Up-to-date content on PR and marketing strategies.
• Engaging commentary on industry trends.

Why Follow PR Influencers on X and Bluesky?

X and Bluesky are dynamic platforms where professionals share bite-sized yet impactful advice. Following these influencers will help you:

• Stay updated on PR industry trends and strategies.
• Gain insights into niche industries and best practices.
• Learn from some of the most experienced voices in the field.

The Best PR Newsletters to Subscribe to in 2025

1. The Daily Spin (PR News Online)

Why Subscribe?
This daily newsletter is packed with the latest PR headlines, expert analyses, and industry news. It’s a go-to resource for staying on top of breaking stories and trends in the communications world.

What You’ll Get:

• Up-to-date news in PR and marketing.
• Thought-provoking articles from PR leaders.

Sign Up Here: PR Daily

2. Spin Sucks

Why Subscribe?
Run by Gini Dietrich, this newsletter dives deep into the nuances of PR and marketing. With practical tips, case studies, and commentary on industry trends, it’s perfect for professionals looking to refine their strategies.

What You’ll Get:

• Insights on ethical PR practices.
• Actionable advice for building better communication strategies.

Sign Up Here: Spin Sucks

3. PRWeek Newsletter

Why Subscribe?
PRWeek’s newsletter is one of the most trusted sources in the industry, offering a mix of news, case studies, and career insights for PR professionals.

What You’ll Get:

• Breaking PR news and analysis.
• Case studies of successful campaigns.
• Career advice and event updates.

Sign Up Here: PRWeek

4. Muck Rack Daily

Why Subscribe?
If media relations are a cornerstone of your PR work, Muck Rack Daily is a must-read. It highlights the latest news in journalism and PR, helping you better understand the media landscape.

What You’ll Get:

• Insights into media trends and reporters.
• Updates on PR and journalism crossover topics.

Sign Up Here: Muck Rack

5. The Future of PR (Press Hook)

Why Subscribe?
This newsletter, curated by Michelle Songy and her team at Press Hook, focuses on how PR is evolving with technology. Expect a mix of PR tips, industry trends, and thought leadership on the future of media relations.

What You’ll Get:

• Cutting-edge insights into PR and tech.
• Tips for leveraging press tools effectively.

Sign Up Here: Press Hook

6. Prowly PR Digest

Why Subscribe?
Prowly’s PR Digest offers a comprehensive look at tools, techniques, and trends shaping the PR world. It’s especially great for those looking to stay ahead of the curve with actionable advice.

What You’ll Get:

• News on PR tools and software.
• Campaign success stories.

Sign Up Here: Prowly

7. PRovoke Media

Why Subscribe?
Known for its in-depth analysis and editorial focus, PRovoke Media’s newsletter is essential for understanding the broader context of PR trends and global campaigns.

What You’ll Get:

• Insights into international PR campaigns.
• Thought leadership on industry changes.

Sign Up Here: PRovoke Media

8. The Publicity Hound

Why Subscribe?
Geared toward small businesses and entrepreneurs, this newsletter offers practical tips for handling DIY PR. It’s perfect for those looking to get started in PR on a budget.

What You’ll Get:

• Easy-to-implement PR strategies.
• Resources for small business owners.

Sign Up Here: The Publicity Hound

Why Subscribe to PR Newsletters?

PR newsletters are invaluable for staying updated on industry trends, gaining new insights, and improving your skills—all without spending hours researching. By subscribing to these newsletters, you’ll have access to expert knowledge and actionable tips right at your fingertips.

Final Thoughts

Public relations is an ever-evolving field, and staying informed is essential for success. Subscribing to the right newsletters ensures you’re always in the loop on the latest trends, tools, and strategies shaping the industry. Whether you’re looking for tips on media relations, insights into emerging tech, or advice on building authentic connections, these newsletters deliver valuable perspectives straight to your inbox.

Stay ahead of the curve and equip yourself with the knowledge and inspiration to navigate the dynamic PR landscape in 2025 and beyond.