Press kits are absolutely crucial if you’re trying to catch journalists’ attention. Press Hook is revolutionizing the way press kits are put together, stored, and shared. Think of each brand profile as its own mini digital press kit. Your brand profile houses all of the critical details journalists need to cover your (very press-worthy, if you ask us) brand. Along with creating your kit in the first place, it’s important to know how to make the most of your digital press kit so that you’re able to best position your brand (or yourself, as an expert) to receive the coverage for which you’re looking.

What should you include in a digital press kit?

Your digital press kit should cover all of the background information relevant to your company, such as:

• The founder’s name
• Where you’re headquartered
• When you were founded
• Your press contact’s name
• A short “about” section
• Your founding story
• A collection of your top products (if applicable)
• A few short bios for your founder and other key team members
• Recent press highlights and testimonials
• Press-ready hi-res images

Press Hook makes it easy for you to assemble your kit, breaking each section down separately so you don’t miss a thing.

How to use your digital press kit

Once you’ve put together your digital press kit (make sure it’s fully filled out!), it’s time to put it to use.

Though it’s great to just have it on hand to send out to journalists or anyone else who might need to take a look at the information that you’d include in a press kit, you can proactively put it to work for you to help you get the word out about your brand and (hopefully) garner more earned media opportunities.

Link to your digital press kit (your Press Hook profile!) on your website

You want your digital press kit available to whoever needs it, so adding it to an easy-to-find spot on your website is a great way to make it work for you. Add a link to it in the bottom banner of the site or on your “About” page (or both spots!) and make it easy for media members to take a look at all of the background information they need to fill out their story or determine whether or not you may be a fit.

Add a link to your digital press kit to your email signature

You don’t want those with whom you’re emailing to have to leave the conversation and go to your website to find your press kit. Add a link to your email signature to make people’s lives as easy as possible.

Link to your digital press kit on your social media accounts

You likely create a lot of content for your social media accounts, and at least some of it is likely about your brand story and background. But even if you’re not regularly posting about the details that would be included in your digital press kit, you should still make it easy for people to find there. Add the link to your profile, so as your audience grows and word spreads, no one has to go searching for the information they need. You may even find the opportunity to turn your press kit into a post that can live on your feed or promoted on Stories or through video content. Don’t be afraid to get creative, but, at a minimum, make sure the link is readily accessible on your profile.

Include a link to your digital press kit when you’re doing outreach to media, investors, and more

Unless you’re working with a formal PR agency (and maybe even then!) you’re likely doing some of your own outreach to members of the media or other interested parties, introducing your brand, sharing your story, drumming up support, and more. While you know your brand best, media members, potential investors, potential community partners, and others will likely want or need to know some of the basics contained in your press kit. Make things easy on yourself and include the link to your digital press kit in an early email. While there will likely be more information needed down the road, sharing the basics early on in an easy-to-navigate format will help cut down on some of the back-and-forth communication for which neither you or the person you’re emailing has time.

Curious to learn more about how you can build your digital press kit and grow your media relations outreach with Press Hook? Schedule a demo with our team today.