Co-founder Anni Stromfeld started SIJO alongside childhood friend Jacob Xi after reconnecting and bonding over their common interest in entrepreneurship and a desire to build an ethical and sustainable business in the health/wellness area. Her vision was to transform the way consumers think and feel about the home. After working in high-stress, results-driven work environments and juggling her career and personal life, she sought to find balance in the chaos of life. The root of that: better, healthier sleep. This journey to find balance helped her (and Jacob) precisely identify the demands of the SIJO customers, using innovative fibers and materials to create the best possible products.Anni, Jacob and their team focus on creating sustainable, performance driven products that not only boast healthy benefits and unparalleled quality, but that have a simple, modern aesthetic that suits any home.

Illicit Elixirs Co-Founder and CEO, John Valiton is a veteran and serial entrepreneur with more than 20 years in successful business development. Valiton has spent the majority of his career establishing meaningful partnerships for national and international companies, some of which include Samsung, Cargill, AT&T and FedEx. Valiton has been at the helm of emerging brands such as IDRS Inc (Ice Viper), , FinderCodes LLC, Reemo Health, and most recently worked at the intersection of IOT, Wearable technology, Healthcare and Data Science. While briefly studying at the University of Minnesota, Valiton came to understand that his solid roots in the Midwest gave him a unique perspective into what consumers want to gain from the brands and products they regularly use, and he has been able to apply this knowledge throughout his career.With a passion for bringing innovative ideas to life, Valiton saw the need to create a brand that not only served a purpose in the functional beverage space, but connected with consumers and improved the way they felt on a daily basis. Along with Jason Gaboriau, Valiton co-founded Illicit Elixirs in the fall of 2022. When Valiton is not helping to create a dose of “happy hedonism,” he enjoys any and every live music show, spending time outdoors and attending sporting events. Valiton devotes all his extra time to raising his four children with his wife Nicole.

Kimberle Lau is an Asian American mom of two who courageously pursued her passion for healthy baking. Leaving behind a successful career as a beauty executive, Kimberle's life changed when she became lactose and egg intolerant during her pregnancies. Then, in 2020, she faced the daunting prospect of becoming high-risk for breast cancer, leading her to eliminate soy from her diet.Turning adversity into opportunity, Kimberle founded Bake Me Healthy, a venture aimed at empowering others to bake better for themselves, their families, and the planet. Her yummy plant-based baking mixes are free of the Top 9 Allergens and refined sugar, ensuring everyone can indulge without compromise.What sets Bake Me Healthy apart is Kimberle's commitment to sustainability. She thoughtfully incorporates upcycled ingredients, fighting food allergies and food waste with every homemade treat.Kimberle Lau's journey is a testament to resilience and determination. Her brand, Bake Me Healthy, isn't just about baking; it's a symbol of hope and inclusivity. With each mix, she shares love, health, and the joy of delicious treats. Join her in the movement towards a better, more compassionate world, one mouthwatering creation at a time.

With over 19 years in the culinary industry, Nicolas Ganea opened Sauce Nouvelle back in May after working at restaurants around the country including Seattle, and Chicago. He landed on Bainbridge Island after his friend introduced him to the owners of the Winslow Mall, and decided it was the perfect spot to start his next adventure - a cafe with a fine dining edge.

Andrew Sugerman is CEO of Centr, a health and wellness ecosystem founded by Chris Hemsworth. In his role, Andrew is leading the global expansion of Centr as it is building to enter a new category of health and wellness with the impending launch of state-of-the-art fitness equipment and accessories that will complement its digital platform. Prior to Centr, Sugerman spent 12 years at The Walt Disney Company where he was Executive Vice President, Global Digital Media & Publishing and oversaw the rapid expansion of the Disney, Marvel, and Lucasfilm franchises across mobile apps, short-form content, AR, and VR, books, magazines, and comics. He has also held other executive roles in the entertainment industry at The SpringHill Company and Invisible Narratives. Andrew is passionate about well-being and is an avid runner.

Born and raised in Brooklyn, Pia is the daughter of a musician, and a fine artist turned jewelry designer. She earned a degree in Economics and Sociology at the University of Maryland, going on to study Communication Design at Parsons School of Design in New York City. Her early career was spent deep in the trenches with great American designers including Ralph Lauren and Tory Burch. Pia specialized in building design inspiration and brand archives. These tools were built with preservation in mind, but also access and reinvention. With a desire to produce creative work of her own, Pia left fashion to launch PILLOWPIA.Her design style conjoins elements from her creative background and an extensive personal archive. A love of graphic design drives her desire for a cohesive visual language. Delightful hints from her fashion career appear in well-placed product details. Her deep knowledge of textile and pattern history inform a style that is perennial and celebrates the imperfection of something handmade or well worn. All of these elements, combined with her welcoming sense of humor, translate into a nostalgic aesthetic that is equal parts disarming, transportive, and genuinely joyful. These days, you’ll find Pia living her dream with her husband and their three children in a restored brownstone in Bedford-Stuyvesant, Brooklyn or at their summer home on Long Island’s east end.

Oz Millman is not just an entrepreneur; he is a staunch advocate of holistic wellness. With an unyielding dedication to propagating the concept of natural wellness for a sustainable lifestyle, Oz serves as the dynamic visionary behind the inception of Green Herbal Care. His unwavering commitment to transforming lives through organic alternatives drives the brand's philosophy. Oz's innate ability to recognize innovation in every opportunity fuels his mission to cultivate natural solutions that elevate well-being and enhance quality of life. His leadership is not just about business, but about forging a path towards a healthier and happier world.

Dr David Watts is a senior partner at OnStagePLUS, a  digital streaming television network, on the ROKU TV ™ , APPLE TV ™, ANDROID tv™ , GOOGLE TV™ AMAZON FIR STICK TV ™   digital television platforms. OnStagePLUS specializes in bringing the stage to the world with an emphasis on stage performances  motivational speakers, music, comedy, theatre and talk. David Watts  has over 17 years of experience in the entertainment industry, and is a certified Non Verbal Communication Specialist  He is known for his expertise in programming, marketing, and business development.In 2021 Dr David Watts  received his PhD in Media Studies from the institute for social Interaction. His specialty focuses on how the media affects People of color.Dr Watts is passionate about using the power of the stage toconnect with audiences around the world. He believes that empowering the viewer can be a powerful force for good, and heis committed to using Onstageplus to bring joy and inspiration to peopleeverywhere.In his spare time, Dr Watts enjoys spending time with his family,and reading.Here are some of Dr Watts's accomplishments:He has developed and produced a number of award-winning television programs.He has worked with and continues to work with  some of the biggest names in the personal development & entertainment industry, including Les Brown, Shawn Fair,  Lois Gossette JR, Lawrence Hilton Jacobs and Mario Van Peebles. Dwayne Wiggins, Goapele Miguel A. Núñez, just to name a few.He is a respected leader in the entertainment industry, and he is often called upon to speak at industry events.He is passionate about using the power of personal connection  to connect with audiences around the world.Dr Watts is a visionary leader in the personal development industry.He is passionate about using the power of media  to connect with audiences around the world,and he is committed to using the OnStagePLUS television network  to bring joy and inspiration to peopleeverywhere.

Shatoune Shepard is the culinary genius and driving force behind Shepard's Sweets, an emblem of dessert excellence rooted in the vibrant flavors of Los Angeles. With an innate passion for confectionery, Shatoune began her journey experimenting in her home kitchen, transforming simple ingredients into extraordinary dessert masterpieces. Today, her brand stands as a testament to her dedication and artistry, specializing in an array of desserts with a particular emphasis on intricately crafted cakes and her signature chocolate toffees. These toffees, a harmonious blend of rich chocolate and nuanced flavors, have become a sought-after delicacy, setting new standards in the world of sweets. As the owner and founder, Shatoune's commitment to quality, innovation, and the sheer joy of dessert-making has not only garnered her accolades from top culinary critics but has also etched her name as a trendsetter in the global dessert arena. Her story is one of passion, perseverance, and the pursuit of perfection, making every bite of Shepard's Sweets a celebration of her journey. Shatoune Shepard is the culinary genius and driving force behind Shepard's Sweets, an emblem of dessert excellence rooted in the vibrant flavors of Los Angeles. With an innate passion for confectionery, Shatoune began her journey experimenting in her home kitchen, transforming simple ingredients into extraordinary dessert masterpieces. Today, her brand stands as a testament to her dedication and artistry, specializing in an array of desserts with a particular emphasis on intricately crafted cakes and her signature chocolate toffees. These toffees, a harmonious blend of rich chocolate and nuanced flavors, have become a sought-after delicacy, setting new standards in the world of sweets. As the owner and founder, Shatoune's commitment to quality, innovation, and the sheer joy of dessert-making has not only garnered her accolades from top culinary critics but has also etched her name as a trendsetter in the global dessert arena. Her story is one of passion, perseverance, and the pursuit of perfection, making every bite of Shepard's Sweets a celebration of her journey.

Caitlin, known to many as "Cybersecurity Girl", is a top-tier Cybersecurity Influencer who educates and trains her expansive audience of over 700,000 across various social media platforms. Over the last two years, during her spare time, she has developed a dedicated cybersecurity presence predominantly on TikTok and Instagram. There, she provides insights on data protection online and enlightens her followers about the essence of cybersecurity and initiating their careers in the field.Caitlin stands out as a premier Cybersecurity Influencer, guiding and enlightening her vast audience of over 700,000 across multiple platforms. In recent years, she has passionately dedicated her leisure time to cultivating a cybersecurity-focused TikTok presence, emphasizing online data protection. Beyond that, she demystifies cybersecurity for her community, showing them pathways into the cyber profession.Previously, Caitlin was at the helm of TikTok's Global Cybersecurity Advocacy and Culture team, chiefly overseeing both internal and external cybersecurity awareness and educational initiatives. Before her TikTok tenure, Caitlin amassed nearly a decade's worth of experience in cybersecurity consulting. Her professional odyssey commenced at EY, where she undertook the role of a Cybersecurity Consultant. Here, she was immersed in expansive global transformation endeavors spanning 20 pivotal cybersecurity sectors and played a pivotal role as an ISO 27001 lead implementer. She has been instrumental in projects that aligned with standards like NIST CSF, NIST SP 800-53, and Cyber Essentials Plus.Gradually, Caitlin pivoted her focus towards data protection and privacy. She adeptly utilized Data Loss Prevention software to safeguard high-value assets and subsequently relocated to London. In the UK, she concentrated on Data Privacy, sculpting GDPR and Privacy Impact assessment infrastructures. Moreover, she delved into Merger and Acquisition (M&A) assessments, assisting investment entities in pinpointing transactional risks from cybersecurity and privacy standpoints.Upon returning to the US, Caitlin collaborated with DLA Piper, a renowned global law firm. They sought her expertise in forging their cybersecurity and data privacy consultancy wing. Subsequently, she ventured into a consultancy role at Protiviti.In her time outside professional commitments, Caitlin spearheads a comprehensive six-month cybersecurity bootcamp titled 'Become a Cyber Analyst.' She remains fervently active on TikTok, consistently generating cybersecurity-centric content.

Tripp McLaughlin stands out as one of Atlanta's top leaders due to his impressive track record and current role as the Chief Marketing Officer at The Honey Baked Ham Company, LLC. With his extensive experience and dedication, he is poised to significantly impact the growth and success of this Atlanta-based brand which boasts over 440 locations nationwide and a thriving direct-to-consumer business.Having previously served as the Global Brand Head for Hilton, Tripp brings a wealth of knowledge and expertise in the hospitality industry to his current position. During his tenure at Hilton, he played a pivotal role in the groundbreaking for Motto by Hilton Atlanta Old Fourth Ward (O4W), a pioneering mixed-use property, demonstrating his ability to contribute significantly to Atlanta's business landscape and economic growth.As the Chief Marketing Officer at The Honey Baked Ham Company, LLC, Tripp McLaughlin is focused on spearheading a new phase of growth and transformation for the brand. He is committed to maintaining the company's legacy of quality and excellence while creating unforgettable experiences that deepen customers' connection to the brand. Tripp holds a Bachelor of Science degree from the University of Virginia and an MBA from Northwestern University's Kellogg School of Management. 

As a Latina, I grew up gathering with family and friends, toasting to life’s great moments. Whether it’s birthdays, holidays, weddings, or you name it, there was always a reason for bringing our community together and for celebrating. That is why I started Saludi in Denver, CO - to bring our community together and support each other with products that are way too pretty not to be used. We took a new approach and created products that inspire through colorful beauty (and make drinking more fun). Our work is showing that there’s more than the black and white of life, but a gorgeous spectrum of colorful and beautiful moments.  Cheers l Salud l Saúde to stylish and unforgettable celebrations!  Dani and the Saludi team 💕 

Laurie Sharp-Page, LPCC-S is a dedicated psychotherapist and mental health expert with a focus on coping strategies. Drawing from her diverse background, Laurie employs an interdisciplinary approach to help individuals navigate life's various challenges in a relatable, empathetic, and meaningful manner. As an engaging speaker, she is committed to sharing the essential components of optimal mental health and motivating others to build a fulfilling life.Laurie is the author of "Conscious Coping: How to Stop Fighting Your Mental Health, Embrace Your Challenges, and Learn a New Way to Cope." She is also the Founder and CEO of Flourish Psychotherapy, a group behavioral health practice with multiple locations across Ohio. This clinician-led organization emphasizes the importance of employee self-care.In her personal life, Laurie enjoys baking bread, supporting the Bengals, and embarking on hiking adventures with her husband and two daughters.

About Dr. LouiseDr. Louise is no stranger to adversity. Born on a fault line of trauma, she knows what it is like to grow up with a family beset with anxiety, depression, substance misuse, death by suicide. She brings her own years of experience working with families in bespoke fashion as well as her ability to work alongside talented professionals to ensure you get the best possible care. In doing so she and her team are collaborative, strength based and invitational.Dr. Louise Stanger received her doctorate in education from the University of San Diego, master’s degree of social work from San Diego State University and BA in English Literature and sociology from the University of Pittsburgh.Dr. Louise is an Ivy League Award winner (2019 Interventionist of the Year from DB Resources in London and McLean Hospital – an affiliate of Harvard), educated social worker, popular author, internationally renowned clinician, interventionist and speaker and an expert on mental health, addiction, process disorders and chronic pain. She gets to the heart of the matter in helping families because she’s passionate about bringing hope and healing to loved ones. When you call, you won’t have to go through any intermediaries. She will pick up the phone and talk directly with you.Dr. Louise developed and refined her invitational method of mental health and substance abuse interventions using the well-established research methodology of portraiture. She has performed thousands of family interventions throughout the United States and abroad.She has received numerous awards for her years of dedication to the fields of intervention & recovery. In addition to her years of experience, Dr. Louise is a published author whose work covers a range of topics including mental health, substance abuse, and well-being, the opioid epidemic, marijuana and other drugs, parenting, high wealth clients, finding happiness, spirituality, failure to launch, chronic pain and pain management, family and many more. Her latest book, Addiction in the family: Helping Families Navigate Challenges,Emotions and Recovery (2020) is a #1 bestseller on Amazon. Her book Falling Up: A Memoir of Renewal is available on Amazon. and The Definitive Guide to Addiction Intervention-A Collective Strategy is available on Amazon and University Bookstores.Dr. Louise is also known for lively, informative, customized and invigorating trainings for staffs, families and clients. Foundations Recovery Network’s Moments of Change Conference proclaimed Dr. Stanger the “Fan Favorite Speaker.” In addition, the San Diego Business Journal listed her as one of the top 10 “Women Who Mean Business” and she was ranked as one of the top 10 Interventionists in the Country. In 2017, she received the Dr. Joseph P. Galleta Spirit of Recovery Award and the DB Resources in London Journalism Award. In 2018, she was honored by the Forgiving Foundation and spoke in London on World Drug Day in June. She also received the 2018 Friendly House Excellence In Service Award and in 2022 was honored with the NCADD Marty Mann award Westchester County for excellence. 

Sharee Davis Foster is the CEO and Co-Founder of Admiral Row, a Black-owned jewelry company based in Atlanta, GA. Admiral Row gained its roots in Sharee's lifelong passion for entrepreneurship, love for unique and elegant jewelry, and her unwavering commitment has amplified it into an influential brand. Born and raised in Jamaica, Sharee is the child of entrepreneurs. She learned early on about the grit, dedication, and creativity needed to run a successful business. After moving to the United States, she earned both her Bachelor's and Master's degrees from the University of Florida before later obtaining her law degree from Florida State University.In the early stages of her legal career, Sharee's interest in jewelry design led her to explore ventures beyond the courtroom. Disappointed by the lack of high-quality and affordable jewelry options, she partnered with her husband to bring Admiral Row to life. Under Sharee's leadership, Admiral Row has expanded to include a wholesale model. The brand can now be found in over 400 stores and enjoys a robust online presence on the Faire marketplace. Admiral Row has also worked to build strong partnerships with major retail players like Gap.com and TJX Canada.Sharee's journey from an island girl to a lawyer and entrepreneur has shaped Admiral Row's mission of providing high-quality jewelry at affordable prices. As a Black-owned business, the brand stands firmly for diversity and representation in the e-commerce sector, lighting the path for aspiring entrepreneurs from all walks of life. Sharee's vision continues to steer Admiral Row's success, demonstrating the limitless potential of entrepreneurship when fueled by passion, dedication, and a touch of creativity.

Winemaker Ryan Flock began his career while still in high school, working for an icon in California winemaking, Kent Rosenblum and Rosenblum Cellars. Today, he leads winemaking for the most celebrated and iconic premium three-liter boxed wine producer, Black Box. Along the way, he’s helped create and build brands as winemaker at world-class wineries across California. “Black Box had the challenge of being the first premium, appellation-specific boxed wine,” said Ryan, who joined the brand in 2009. “Black Box eliminated the stigma of the box because of the incredible quality of the wines. Today, we use vineyards and grapes that allow Black Box to rival or outshine wines in a glass bottle, even some at higher price points. These are sophisticated wines that will taste as good on day 21 or day 41 as they did on day one, and that’s an incredible benefit for consumers.”Ryan is enthusiastic about the future of Black Box, which was acquired by E. & J. Gallo Winery in 2021. “We have incredible support, resources, estate vineyards and grower relationships that allow us to make the high-end wines we know we can make,” he said. “We have the freedom and the latitude to make creative, quality-driven decisions. We are very excited to push Black Box into the future — and consumers are really enjoying what we’re doing. We have a huge opportunity right now to craft different styles and flavor profiles. As winemakers, we get to be innovators. This is our ability to shine.”A native of Alameda, California, Ryan worked the bottling line and other jobs at Rosenblum Cellars during high school and college. After graduating from San Francisco State University, he returned to Rosenblum, eventually rising to Cellarmaster in his decade-long stint at one of the nation’s most successful urban wineries. Ryan then moved to Amador County, where he still lives today, to become Assistant Winemaker at Renwood Winery, followed by a role as founding winemaker at Karmere Vineyards and Winery. Later, as a principal consulting winemaker, Ryan helped craft wines for a diverse set of clients from Napa Valley, Lodi, Amador, Sacramento and other regions. In 2009, he joined Turner Road Vintners in Lodi as Senior Winemaker, overseeing a team of winemakers crafting celebrated California wines.   Early in his career, Ryan said he was motivated by the thrill of earning accolades from peers and critics for the wines he was crafting. Today, he’s equally excited about mentoring and teaching his winemaking team, leading them to success. “We are making something to help celebrate fun, celebrate life and create great experiences. It’s a wonderful place to be.”  

Jackie Alpers is a professional food photographer and cookbook author. She is a noted expert on Tucson's Sonoran style regional cuisine, and she was named the #1 Famous Food Photographer to follow in 2023 by Shotkit. She he has been awarded the Taste Awards medallion, a gold Muse Photography Award in the food photography category, and multiple awards from American Photography, The Lucie Foundation's International Photography Awards, The London Photography Awards, The Color Awards and The American Advertising Federation.  She is the author of Taste of Tucson: Sonoran-Style Recipes Inspired by the Rich Culture of Southern Arizona which is an official selection of UNESCO's Tucson City of Gastronomy, and a RUSA and Eating the West Award winner, The Unofficial Yellowstone Cookbook  to be released Oct. 2023, and  Sprinkles!:Recipes and Ideas for Rainbowlicous Desserts.She is especially interested in experimenting with regional culinary influences while exploring food history and culture, and the relationship that people have with food and drink. She teaches creativity in the kitchen from her home in Tucson, Arizona.Alpers started contributing a monthly column, food photography and additional illustrated articles to the Food Network and  Refinery29 in 2013. She also contributes to Random House’s Tastebook, TheKitchn, Today.com, Real Simple, National Geographic and Edible Baja Arizona Magazine. She has been featured in The Wall Street Journal, New York Magazine,  Reader’s Digest, CNN, Good Morning America, The New York Times,  NPR. Cosmopolitan, Esquire, Glamour, Better Homes and Gardens, MSN, Brit + Co. and Buzzfeed Food. Other corporate and editorial clients include, P.F. Chang's China Bistro/Pei Wei, Newman's Own, Penguin Random House, Cherry Bombe Magazine, Visit Arizona, Canyon Ranch Health Resorts, Loews Hotels, NBC/Universal, Rovio Entertainment/Angry Birds, Cuisinart, Mattress Firm, George Foreman Grills, Epicurious.com, AARP and The U.S. White House.She is an experienced educator who speaks on industry related topics at workshops and universities. She has been a professional photo editor for over 25 years, starting her career as the managing photo editor at Swanstock, the premier fine art photography division of Getty Images.

For more than 20 years, Jenette has been the lead esthetician and founder of Being in LA, a sacred space of vibrational skincare bliss in Los Angeles. Jenette is a veritable encyclopedia of knowledge regarding botanicals that have been used for centuries as well as the potency and miraculous properties of herbs and other natural ingredients. Most importantly, she’s a virtuoso at alchemizing all of this bounty into exceptional, sophisticated, and all-natural skincare solutions. Rachel McAdams, Emma Watson, and celebrity MUA Katey Denno all trust Jenette with their skin treatments.Some topics she can target for you include: Hyperpigmentation How microplastics affect skin Teen and adult acne How Hormones Affect Skin Treating skin while traveling Laser hair removal Dos and don’t of shaving for men and women Understanding ingredients in skincare Sustainability in the beauty industry

Balcony Garden Web is a website that provides useful information and tips for people who want to grow plants in their balconies, patios, rooftops, or other small spaces. The website covers various topics such as balcony gardening, urban gardening, vertical gardening, container gardening, indoor gardening, ornamental gardening, and more. The website also features DIY projects, garden design ideas, plant care guides, and inspirational stories from balcony gardeners around the world.The website was founded by Suyash, a passionate gardener who lives in a high-rise apartment in India. He started the website in 2016 as a hobby to share his love for plants and gardening with others. Since then, the website has grown to become one of the most popular and trusted sources of information for balcony gardeners. The website has a team of writers and editors who research and produce high-quality content for the readers. The website also has a large and active community of followers on social media platforms such as Facebook, Instagram, Pinterest, and YouTube.The mission of Balcony Garden Web is to inspire and help people to create beautiful and productive gardens in their limited spaces. The website aims to provide practical and creative solutions for urban gardening challenges and to promote the benefits of gardening for health, happiness, and the environment. The website also strives to showcase the diversity and beauty of plants and gardens from different cultures and regions of the world. Balcony Garden Web is a website for anyone who loves plants and wants to grow them in their own space.

Lisa Odenweller is a seasoned entrepreneur and wellness advocate with over two decades of experience. As the Founder and CEO of Kroma Wellness, she is redefining healthy eating, by encouraging thoughtful choices and empowering individuals to take control of their well-being, with nourishing and satisfying ingredients. Lisa is reshaping the health and wellness industry by championing the 'food as medicine' philosophy, her unwavering commitment to this has made her a pivotal figure in transforming the way people approach healthy living, focusing on holistic well-being. Before Kroma, Lisa founded Beaming Wellness, an organic superfood cafe in Southern California. Her venture quickly gained a dedicated and passionate following, cementing its position as a pioneer in the superfood movement. Beaming Wellness is celebrated for being at the forefront of the movement and redefining what it means to enjoy foods that are both delicious and nutritious.Today, Lisa is known for her ability to inspire lasting lifestyle changes through nutritious products that are enjoyable to eat. Her success in forging influential connections with investors, celebrities, and fervent brand advocates, has contributed to her esteemed status as a trailblazer in the industry. Lisa has been featured in publications like Forbes, Vogue, and Glamour further solidifying her influence in the health and wellness space. She firmly believes that eating well and being healthy doesn't need to be complicated, and her mission is to share her expertise and knowledge with the world.

Co-founder Jacob Xi started SIJO alongside childhood friend Anni Stromfeld after reconnecting and bonding over their common interest in entrepreneurship and a desire to build an ethical and sustainable business in the health/wellness area. His vision was to transform the way consumers think and feel about the home. With a great deal of experience in marketing and the tech industry, known for having a quick pace and high stress, Jacob sought out to use his skills to build a brand alongside co-founder Anni. After working through concepts, the home space, and in particular, better, healthier sleep, felt like a natural direction. His passion allowed him (and Anni) to precisely identify the demands of the SIJO customers, using innovative fibers and materials to create the best possible products.Jacob, Anni and their team focus on creating sustainable, performance driven products that not only boast healthy benefits and unparalleled quality, but that have a simple, modern aesthetic that suits any home.