The Latest Tips, Journalist Interviews and Industry Insights
The Latest Tips, Journalist Interviews and Industry Insights
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July 18, 2023 Amplifying Earned Media Coverage: Effective Strategies for Maximum ImpactBy: Peri Block, Babbit Bodner
Earned media coverage serves as a powerful endorsement, helps build credibility, and can significantly boost brand awareness. However, brands and agencies should not forget that the value lies in maximizing the impact of your earned media coverage.
Keep reading to learn how Babbit Bodner ensured the earned media coverage they secured for Queso Mama—via Press Hook—reached a wider audience through amplification.
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July 3, 2023 Should You Launch a Substack? Here’s What You Need To KnowSubstack is taking off as of late, with seemingly every journalist and many big-name experts and thought leaders starting their own newsletters to share their insights and work with more people. The platform gives them more ownership over their ideas and content, allowing them to monetize the work or share information that may not fit elsewhere. Now that you’ve heard about the benefits of Substack, you may be wondering, should …
All Posts
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July 18th, 2023 Amplifying Earned Media Coverage: Effective Strategies for Maximum Impact -
July 3rd, 2023 Should You Launch a Substack? Here’s What You Need To Know -
June 9th, 2023 The 8 PR Tips We Can't Live Without -
June 7th, 2023 How To Use LinkedIn To Grow Your Brand -
June 6th, 2023 How AI Is Revolutionizing PR -
May 30th, 2023 What Makes a Good Pitch to the Media? -
May 19th, 2023 Why Updated Articles Are Actually Great Press Opportunities -
May 17th, 2023 What is Substack? The Content Platform is Changing the Game for Brands & Media Alike -
May 15th, 2023 The Media Timeline From Pitch to Publication -
May 11th, 2023 What Is Earned Media & How Is It Different From Paid?
