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Overview

Date Established 04/2019
Founder Anni Stromfeld and Jacob Xi
Industries
Home
Parenting
Health & Wellness
E-commerce & Retail
Sustainability
Lifestyle
Website https://www.sijohome.com
Press Contact Kaila O'Connor
Social

About

Bedding Made Better

SIJO is the maker of luxe sleep-goods from both natural and inventive materials that are scientifically engineered for cooling and comfort. With Over 4,000 5-Star Reviews, SIJO has the perfect bedding for all types of sleepers.


2023 HOLIDAY DETAILS

BFCM Pre Sale

  • Dates: November 3 - 16
  • Offer: 20% off site wide
  • Exclusions: Final Sale items & 10% bundle discount

BFCM Week Sale 

  • Dates: November 17 - 28
  • Offers: 25% off of orders site wide
  • Exclusions: Final Sale items & 10% bundle discount

Holiday Sale

  • Dates: November 29 - Ground Shipping Cut Off December 13
  • Offer: 20% off site wide
  • Exclusions: Final Sale items & 10% bundle discount

Founding Story

Anni and Jacob needed a nap. Exhausted by the proverbial grind, they did not take a good night’s sleep for granted. Drained and yearning for balance, they sought work that actually improved day-to-day living for an incrementally better life at large. They realized that overall wellness was made up of intentional decisions about the little things, down to the pillows we lay our heads on at night.


So - SIJO was born. Named for a form of poetry and built on the belief that comfort can be engineered, SIJO sets out to create sensorially superior, sustainable sleep products conducive to quality rest, for better tomorrows.

Products

Untitled Product
NEW: CrispCool Cotton Duvet Cover  (100% GOTS Certified Organic Percale)
NEW: CrispCool Cotton Duvet Cover (100% GOTS Certified Organic Percale) $71.25
BACK IN STOCK: Bamboo Bed Blanket
BACK IN STOCK: Bamboo Bed Blanket $65.00
NEW: CrispCool Cotton Sheets  (100% GOTS Certified Organic Percale)
NEW: CrispCool Cotton Sheets (100% GOTS Certified Organic Percale) $64.00
CloudSupport Pillow
CloudSupport Pillow $120.00
Men's SoftStretch Tee: 30% OFF Sale Section (300+ units left)
Men's SoftStretch Tee: 30% OFF Sale Section (300+ units left) $31.50
FineSlumber Cooling Eucalyptus Women's Nightsuit: 30% OFF Sale Section (300+ Units Left)
FineSlumber Cooling Eucalyptus Women's Nightsuit: 30% OFF Sale Section (300+ Units Left) $77.00
SoftStretch T-Shirt Dress: 30% OFF Sale Section (300+ Units Left)
SoftStretch T-Shirt Dress: 30% OFF Sale Section (300+ Units Left) $49.00
FineSlumber Nightdress: 30% OFF Sale Section (300+ Units Left)
FineSlumber Nightdress: 30% OFF Sale Section (300+ Units Left) $66.50
E-Gift Card $25, $50, $100
E-Gift Card $25, $50, $100 $25.00
Men's SoftStretch Joggers: 30% OFF Sale Section (300+ Units Left)
Men's SoftStretch Joggers: 30% OFF Sale Section (300+ Units Left) $49.00
Cooling Mattress Pad
Cooling Mattress Pad $175.00
AiryWeight Eucalyptus Comforter
AiryWeight Eucalyptus Comforter $235.00
Cooling Eucalyptus Sheet Set - NEW Saphire color
Cooling Eucalyptus Sheet Set - NEW Saphire color $95.00
Organic French Linen Sheet Set (OPTIONAL: Top Sheet)
Organic French Linen Sheet Set (OPTIONAL: Top Sheet) $175.00
AiryWeight Eucalyptus Duvet - NEW Saphire color
AiryWeight Eucalyptus Duvet - NEW Saphire color $105.00
FluffBase Eucalyptus Pillow
FluffBase Eucalyptus Pillow $70.00
Organic French Linen Duvet Cover
Organic French Linen Duvet Cover $245.00
Joi Sleep Sack
Joi Sleep Sack $50.00
Joi Crib Sheet
Joi Crib Sheet $35.00
BACK IN STOCK! Bamboo Throw Blanket
BACK IN STOCK! Bamboo Throw Blanket $63.75
DOZ Bamboo Sheet Set - AFFORDABLE LUXURY
DOZ Bamboo Sheet Set - AFFORDABLE LUXURY $44.00
DOZ Bamboo Duvet Cover Set - AFFORDABLE LUXURY
DOZ Bamboo Duvet Cover Set - AFFORDABLE LUXURY $64.00

Team Bios

Co-founder Anni Stromfeld started SIJO alongside childhood friend Jacob Xi after reconnecting and bonding over their common interest in entrepreneurship and a desire to build an ethical and sustainable business in the health/wellness area. Her vision was to transform the way consumers think and feel about the home. 


After working in high-stress, results-driven work environments and juggling her career and personal life, she sought to find balance in the chaos of life. The root of that: better, healthier sleep. This journey to find balance helped her (and Jacob) precisely identify the demands of the SIJO customers, using innovative fibers and materials to create the best possible products.


Anni, Jacob and their team focus on creating sustainable, performance driven products that not only boast healthy benefits and unparalleled quality, but that have a simple, modern aesthetic that suits any home.

Co-founder Jacob Xi started SIJO alongside childhood friend Anni Stromfeld after reconnecting and bonding over their common interest in entrepreneurship and a desire to build an ethical and sustainable business in the health/wellness area. His vision was to transform the way consumers think and feel about the home. 


With a great deal of experience in marketing and the tech industry, known for having a quick pace and high stress, Jacob sought out to use his skills to build a brand alongside co-founder Anni. After working through concepts, the home space, and in particular, better, healthier sleep, felt like a natural direction. His passion allowed him (and Anni) to precisely identify the demands of the SIJO customers, using innovative fibers and materials to create the best possible products.


Jacob, Anni and their team focus on creating sustainable, performance driven products that not only boast healthy benefits and unparalleled quality, but that have a simple, modern aesthetic that suits any home.



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