M2U NYC

Sunkissed Cream Blushes for Spring

The cherry blossoms are in bloom in Central Park, which means spring is here. It’s time to shed the dull, heavy layers of winter and embrace lighter layers and warmer weather. Lighter layers also mean lighter makeup. The Cream Blush (Multi Stick) from M2U NYC gives you a natural flush that mimics sun-kissed spring cheeks.

Mothers Day Beauty Products

This is a gift guide for mothers day.

Mother's Day Gifts: For The Mom Who Loves Beauty Products

This Mother’s Day, we’re putting you on to a few beauty finds that will help mom glow! From skin-loving essentials to new must-try tools, these picks are all about experiencing the latest, pouring back in, and keeping that glow intact.

Indie Beauty Dish: Funding, Acquisitions, Retail Expansion And Other Moves

Indie Beauty Dish: Funding, Acquisitions, Retail Expansion And Other Moves

Indie Beauty Dish: Funding, Acquisitions,

The 5 Best Lip Glosses and Oils

This may sound like hyperbole, but I believe I was destined to write this guide. I’ve been low-key considering various lip products since I was 8, and I’ve been high-key churning through pots, sticks, and tubes since high school: I spent hours sampling oils, glosses, and balms at CVS and Sephora, determined to find ones that were worthy of my prized gift cards.

M2U NYC Matte Liquid Lip Review: Long-Lasting, Comfortable and Easy to Wear

In this post, Dakari Eli shares a personal take on M2U NYC Matte Liquid Lip, highlighting its long-lasting wear, comfortable formula, and easy application. She walks through what makes it stand out—from staying put all day to its smooth matte finish and pleasant scent—explaining why it has become a go-to in his daily routine.

M2U NYC Matte Liquid Lip Review: Long-Lasting, Comfortable and Easy to Wear

I recently tried the M2U NYC Matte Liquid Lip, and my verdict is simple: “It’s great.”

The Winter Beauty & Wellness Edit: 7 Must-Have Products for a Healthy, Glowing Season

Discover 7 winter beauty and wellness essentials that support glowing skin, better sleep, and daily self-care during the colder months.

The Winter Beauty & Wellness Edit: 7 Must-Have Products for a Healthy, Glowing Season

Winter has a way of asking more from our bodies and our routines. Colder temperatures, dry air, and shorter days can take a toll on everything from our skin and hair to our energy levels and sleep. This Winter Beauty & Wellness Edit brings together seven thoughtfully chosen products that support both outer glow and inner balance, making it easier to care for yourself through the season. From nourishing beauty staples to wellness rituals that help you slow down and reset, each pick is designed to help you feel your best all winter long.

Beauty Brands Stay Positive Heading Into Holidays Despite Weak Consumer Sentiment

The holidays are always a stressful time, but they could be more stressful than usual this year as consumers face higher credit card delinquencies, pricier everyday staples like groceries, slow job growth and wages that aren’t keeping pace for many households. Still, they’re ready to spend on beauty treats for themselves and their loved ones during Black Friday/Cyber Monday.

18 Best Gift Ideas for a Wife

What makes the best gift ideas for a wife? Read on for some super cool, special, and personalized picks! Features unique but high end picks for women that are giftable .

Affordable Glam: M2U NYC Makeup Quality Without the High Cost

Discover Affordable Glam with M2U NYC – high-quality, affordable makeup that delivers a flawless look without breaking the bank.

From the Inside Out, Fall Beauty Tips!

In this episode, I’m giving an update on some of the beauty and wellness products I’ve been trying this fall and sharing what’s really working for me.

From the Inside Out: Fun Fall Beauty Tips for 2025!

In this solo episode of Learning to Glow, I’m circling back to one of my most downloaded shows from August—our deep dive into 2025 skincare trends (Listen to episode 135 HERE).

Summer 2025 Editor’s Choice Award Roundup

Summer is gone, but before we officially bid the season farewell, we are first celebrating our four Summer 2025 Editor’s Choice Award Recipients! With products spanning both holistic and family-first wellness, wearable art, and skincare-infused makeup, the Beauty News NYC Official team is treating you to a fully vetted list of our favorite brands this past season.

BestReviews Boo Box is packed with Halloween items to celebrate the spooky season

Halloween is a fun holiday, and so are the products that go along with it. To showcase the awesome items available this time of year, we created a curated Halloween box and shared it with our broadcast partners.

BestReviews Boo Box is packed with Halloween items to celebrate the spooky season

Our broadcast partners loved these Halloween must-haves, and you will, too!

Learning to Glow: Tips for Women's Health, Optimal Wellness in Midlife and Aging Gracefully

Achieve Oceanic Elegance With the Mermaid-Core Fashion Trend

If your inner style icon is somewhere between Ariel and a coastal runway model, you’re going to love this. Mermaid-core is making waves in the fashion world, and it’s all about flowing fabrics, pearly details, iridescent finishes, and ocean-inspired everything. Think shimmer, soft blues, seafoam greens, and silhouettes that feel like they belong on the shore at golden hour. It’s whimsical without being costumey, romantic with a little edge, and the perfect excuse to bring some underwater magic into your wardrobe. We found the pieces that nail the look, whether you’re going full siren or just adding a splash of sparkle.

60 AAPI-Founded Beauty Brands You’ll Wish You Discovered Sooner

May is Asian American, Native Hawaiian, and Pacific Islander Heritage Month, and in 2025, that also marks three months since the start of the Year of the Wood Snake—a symbol of growth and renewal. Whether you’ve already found yourself tackling big goals (perfecting your skincare routine counts!) or you see new challenges on the horizon, we’re here to help transform your beauty routine for the better, and this list of game-changing AAPI-founded brands will help.

These 45 beauty finds are perfect for the ‘mermaid-core makeup’ trend

Dive into the enchanting world of mermaid-core makeup, where iridescent finishes, ocean-inspired hues, and a touch of fantasy rule the look. These 45 beauty finds will help you channel your inner mermaid, with everything from sparkling highlighters to seashell-inspired lip glosses—perfect for making waves this season.

Wellness & Longevity CHOICE Award 2025

The Wellness & Longevity CHOICE Awards are proud to announce the finalists for the 2025 program, recognising cutting-edge products and technologies that are revolutionising beauty, wellness, and overall well-being. Winners will be revealed during the prestigious INNOCOS Longevity Summit in Miami, February 23-25, 2025.

2025 Healthy Roundup: Must-Have Products for a Healthier, Happier Lifestyle

Looking to upgrade your 2025 wellness routine? These healthy living tools are designed to help you feel your best every day.

12 Cruelty-Free Vegan Makeup Brands to Upgrade Your Beauty Routine

Stock your makeup bag this season with products from these compassionate brands.

2025 Healthy Roundup: Must-Have Products for a Healthier, Happier Lifestyle

40 Wicked-Good Beauty Products to Achieve Glinda's Glow

Pink lips are so Glinda-coded. If you want gorgeous pink coverage with a stunning metallic finish, try the M2U NYC metallic liquid lipstick. This 100% vegan, cruelty-free, and paraben-free creamy lipstick applies evenly, dries nicely, and lasts all day.

Trendy Gifts for Teens That Will Earn You Major Cool Points

For the teen who’s all about that flawless, airbrushed look, the M2U NYC Makeup Sponge Collection is a fab gift that will get used. This set comes with four super-soft, latex-free sponges in fun animal packaging (seriously, how cute is that?). Each sponge has a different shape to help perfect everything from foundation to contouring, plus a heavy-duty holder to keep them neat and air-dry ready.

Perfect Gift Picks for Every Personality on Your List

The holiday gifting rush is here, and finding the perfect item for everyone on your list can feel like a daunting task. Whether you're shopping for the tech-savvy, the fashion-forward, the wellness enthusiast, the gourmand, the home body or the impossible-to-buy-for, our curated holiday gift guide has you covered. From splurge-worthy surprises to budget-friendly finds, these handpicked ideas are sure to make your loved ones smile—and maybe even earn you the title of “Most Thoughtful Gift Giver.” Get ready to wrap up the holidays with confidence and ease!

My Favorite Gifts for Teen Girls

Maggie is 14 years old. She’s not a kid asking for toys anymore and has reached the point where she acts like gifts are that big of a deal, but I know she still loved to receive them! Shopping for a teen girl can be quite a challenge. Usually when I ask her what she’d like, she shrugs her shoulders and says, I don’t know. If you’re shopping for a teen girl who also doesn’t know what she wants, you’re in luck!

New Year, New You: Work with M2U NYC to Change Your Beauty Routine for 2025

Enter M2U NYC, a beauty firm born right in the middle of New York City that thinks everyone should have access to creative, reasonably priced makeup without going broke. Let’s take a deep dive into two unique items this year that will alter your makeup routine forever: hydrating liquid blush and tubing mascara. Having these game-changers in your makeup bag will help you to approach the New Year and all it brings with confidence and style.

8 Makeup Essentials To Try This Fall

My previous favorite eyeliner finally is getting a run for its money. This liquid eyeliner from M2U is super pigmented, long-lasting, and is waterproof. The eyeliner’s felt tip applicator allows for precise wing work while its slim form factor is easy to stash and store. Did we mention that it’s vegan and contains skin loving ingredients like Vitamin E and Sodium Hyaluronate? All that for $12 and you can be sure I’ll be stocking up on these quite often.

M2U NYC Offers Affordable, Versatile Beauty Essentials

With an abundance of expensive, luxury makeup brands saturating the beauty industry, M2U NYC is a refreshing change. Launched in March 2020, M2U NYC creates premium quality products that are certified vegan and cruelty-free – and at truly unbeatable prices.

Our Favorite Wellness Gifts for Mom This Mother’s Day

Give Her a Self-Care Splurge this Mother’s Day

EYE TRY My makeup method is great for hooded eyes – you don’t need so much eyeliner & everyone’s obsessed with my lash curler

Feeding Your Mars

Valentine’s Day 2024 Gift Guide

Great Gifts for Valentine's Day

Great Gifts for Valentine's Day

Heartfelt Delights for Your Valentine

Cedarwood + Lavender scented candle included in a Valentine's Day gift round-up

Valentine's Day Gift Ideas

Self-Care by Venus Sign

Venus in Virgo? Try KPS Essentials Pumpkin Enzyme Mask for a refreshing dose of self-care.

15 Last Minute Holiday Gift Ideas – Stocking Stuffers and Beauty Gifts For Your Bestie

9 Cruelty-Free Vegan Makeup Brands

23 Vegan Beauty Brands Owned by Women of Color to Shop Right Now

Celebrate Women’s History Month with these WOC-owned vegan beauty brands!

Gift Guide for your Val/Gal ‘entines

Feb 14th is on it’s way, and whether you’re celebrating with your significant other, your BFF, or having a self-love day just for yourself, these 5 products are sure to bring forth the aura of love:

Gifts For Your Beauties & Besties

We all know someone would appreciate a great moisturizing lipstick in a holiday stocking, the perfect sparkling eye shadow, an ultra-hydrating serum, and/or yoga pants with just the right amount of stretch.

Gifts For Your Beauties & Besties

We all know someone would appreciate a great moisturizing lipstick in a holiday stocking, the perfect sparkling eye shadow, an ultra-hydrating serum, and/or yoga pants with just the right amount of stretch.

Fun and Festive Stocking Stuffers for Her

Jenna Ortega's Favorite Beauty Products Will Keep You Fresh Faced All Winter Long

Picture this: You're finally going out for a holiday celebration and you've spent hours getting ready. You feel great, until you walk outside and find that it's snowing, raining, or cold enough that you can immediately feel your skin taking a hit.

The Best Eco-Friendly Beauty Products

If you’re looking for an affordable makeup line that’s vegan, cruelty-free, and packaged in recyclable, minimal materials— M2U checks every box.

Rejuvenate Your Fall Self-Care Routine With These Beauty And Wellness Items

Skincare Infused Blushes

This New Gen Z Brand From A Former Estée Lauder And L’Oréal Exec Makes Makeup Super Affordable

Jenna Ortega's Favorite Beauty Products Will Keep You Fresh Faced All Summer Long

Meet M2Ü NYC of Takeoff Beauty 2021

4 Bridal Makeup Looks That Are Perfect For Your Big Day

The Sweetest Sweet Sixteen Gifts Your Teen Will Be #Obsessed With