About the Brand
About
Keep It Savory Salt Co.’s handcrafted culinary sea salts are cured with fresh, local ingredients that help you say NO to bland, blah, and boring…and YES to the Savory Life. Whether you’re whipping up a special meal for a table full of your best friends or just trying to make Tuesday night dinner with the fam a little more special, their small batch sea salts are perfect for that salty finish on your favorite cookie, the seasoning that elevates your holiday turkey, or the last-minute add to those roasted potatoes. Their fresh cure process is time-intensive and that pays off in your meal and in their community.Like you, they stay passionate about making the world a more savory place. They believe food tastes better with everyone at the table, so they buy from local growers and vendors working to increase food access on Chicago’s West side. And, at the end of each year, they also donate 10% of their profits to organizations working to unravel the decades of unsavory racism and economic disinvestment on Chicago's west side.So, join the #keepitsavory revolution! Embrace the salty swagger of a savory life that tastes good and does good. A life that dwells on delicious and flaunts flavor. Together, we are all the salt of the earth. Let’s BE it…and make some delicious food along the way.
Founding Story
Keep It Savory Salt Co was founded in 2013 by our salt maven and founder Johanna Thompson. A science and history teacher with a love of being creative in the kitchen, she’s always had a penchant for being salty in the best ways. After a magazine recipe inspired holiday gifts for friends and family, it became clear that a production plan would be needed a couple months later when those same friends indicated the were having a culinary emergency: "We're out of your salt!" Over the next couple years, she'd grow to develop new flavors on her own such as Lemon Thyme, Rosemary Sage, and Thai Ginger Lemongrass. Today the brand boasts eleven flavors, a holiday brine kit, and she's working on test batches for another, hoping to be released next year.
Jo's background as a history teacher and investment in her historically disinvested neighborhood, however, was the inspiration for a savory business model. Starting with the idea that businesses should build communities, not extract from them, Keep It Savory Salt Co works to ensure that our ingredients support small urban farmers and vendors on Chicago's West Side.
Signature Products
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Team & Experts
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Jo's background as a history teacher meant that if she was going to build a business, it would have to be one that worked to make the world a better place - as she always felt that teaching does. Seeing first hand how historical and current disinvestment in her west side Chicago neighborhood had legacy effects on the residents and the economy was the inspiration for a savory business model. Starting with the idea that businesses should build communities, not extract from them, Keep It Savory Salt Co works to ensure that our ingredients support small urban farmers and vendors on Chicago's West Side. Each year since inception, she's found a way to build her list of local growers and grocers to ensure she is keep dollars in her neighborhood as long as possible. Jo's also an avid DIY-er, gardener, cyclist, and lover of food and laughter. Although a very decent cook, Jo admits that her partner is the real home chef and grillmaster. Jo's favorite place is at a dinner party with good friends and a proper cocktail in hand.
Press Coverage
BEAUTYNEWSNYC
Jun 1, 2026
SEDNA: Ice Queen of Grief Made Flesh
Monthly BEAUTYSCOPE correlating 12 products to the zodiac, scroll down to 3rd House Sedna
EAST END TASTE MAGAZINE
Feb 8, 2026
East End Taste's Valentine's Day Gift Guide
We have rounded up some of our favorite romance-inspired gifts for this upcoming Valentine’s Day 2026, including Valentine's gifts for him and her.
EAST END TASTE
Jan 31, 2026
East End Taste's Valentine's Day Gift Guide
Based on quality and brand alignment.
VACATIONER
Dec 5, 2025
Best Gift Box Ideas for the Holidays and Beyond
Sometimes it’s much more fun to give and receive a gift box of goodies than fret about the ideal present. Here are some fabulous boxes brimming with wanderlust and curiosity that we love for adults, kids, and in-between.
MIDWEST LIVING
Nov 17, 2025
The 25 Midwest-Made Gifts Our Editors Are Obsessed With This Year
We love to support our communities by shopping local during the holiday season, so our staff and contributors curated this collection of exceptional products from makers and small businesses around the region.
MIDWEST LIVING
Nov 17, 2025
The 25 Midwest-Made Gifts Our Editors Are Obsessed With This Year
Coverage in digital and print editions
BLOCK CLUB CHICAGO
Nov 17, 2025
Shop Local 2025: An Austin, North Lawndale And Garfield Park Gift Guide
The West Side’s roster of makers, artists and entrepreneurs have you covered this holiday shopping season.
OMG CULTURE MAGAZINE
Oct 24, 2025
Keep It Savory Salt Co.: Small-Batch Flavor with a Whole Lot of Heart
review - From Vanilla Bean to Garlic Scape, this Chicago-born salt brand proves you can season your food and your soul — all in one shake.
THE GOOD TRADE
Oct 23, 2025
TDG Newsletter
OTHER
Dec 5, 2024
Keep It Savory – The perfect flavored salt to kick off the new year!
In a world where flavor is king Queen, one company is redefining the art of seasoning with a commitment to quality, community, and inclusivity. Keep It Savory, a salt company with a purpose, stands out not just for its exceptional hand-cured salts but also for the values it embodies.
JOY FILLED EATS
Nov 30, 2024
Food Gifts for 2024
ISSU
Sep 30, 2024
Editor's Top Pick: Sustainability
Keep It Savory Salt Co.' Garlic Scape Salt selected as an Editor's Top Pick: Leader in Sustainability!
VEGAN WOMEN SUMMIT
Jan 5, 2024
The 2023 VWS Holiday Gift Guide
BEAUTY NEWS NYC OFFICIAL
Dec 20, 2023
Men’s Holiday Gift Guide – The Design Guy and The Foodie
FOOD AND BEVERAGE MAGAZINE
Dec 14, 2023
Editor's Top Pick: Products of the Year 2023 Winners
ABINGTON, PA PATCH
Dec 12, 2023
Holiday Gift Guide
PALTROCAST WITH DARREN PALTROWITZ
Nov 12, 2023
Paltrobox #356: Monster x UFC, Judgment Night Soundtrack, American Graffiti, Keep It Savory Salt Co.
BEAUTY NEWS NYC OFFICIAL
Jun 23, 2023
Metro Home + Kitchen Roundup: Reel, PillowPia, Orgolio & More
Here’s a summer home and kitchen roundup that will either make life easier, more delicious, or more comfortable:
May 7, 2023
Food tastes better with everyone at the table
Keep It Savory Salt Co.’s handcrafted culinary sea salts are cured with fresh, local ingredients and fresh cure process is time-intensive and that pays off in your meal and in the community.
UPROXX
Mar 29, 2023
EDITOR'S PICK: Our Favorite New Snacks, Steaks, & Sauces
EDITOR'S PICK for why Keep It Savory Salt Co flavored salts stand out above other brands.
TREND HUNTER
Mar 27, 2023
Keep It Savory Salt Co. Boasts an All-Season Flavor Combo
Keep It Savory Salt Co. calls attention to its essential spice kit which is ideal for beginners, cooking enthusiasts, and culinary experts. The giftable set includes three of the brand's best-selling spices which also build an "all-season flavor combo" that will elevate any dish.
BLOGILATES
Dec 8, 2022
15 Winning Gifts for People Who Like to Cook
Welcome to the ultimate gift guide for the loved one who spends a good chunk of their time in the kitchen.
TASTING TABLE
Dec 5, 2022
17 Food And Beverage Trends to Look Out For In 2023
We have ridden the trend waves of glitter coffee, cronuts, and TikTok feta pasta. Each year new culinary fads take over the zeitgeist, for better or worse, and only the worthy ones become part of our gastronomical lexicon.
MOTHERLY
Nov 20, 2022
November 2022 Discoveries & Gift Ideas From The "Paltrobox" Team
TREND HUNTER
Nov 15, 2022
Keep It Savory's Jalapeño Lime Sea Salt Packs a Subtle Punch
The Jalapeño Lime Sea Salt by Keep It Savory Salt Company will definitely diversify one's entourage of spices in the kitchen. The brand tested this product on consumers with a small test batch that "literally flew off of [its] market table."
MOTHERLY
Nov 15, 2022
Youtube Mention
NEW YORK TIMES PERSONAL FINANCE
Nov 14, 2022
20 Host Gifts That Will Guarantee a Return Invitation
Ready or not, the holidays are coming. For many folks, that means a schedule filled with parties, potlucks, gift exchanges, and joyful gatherings of friends and family.
Press Releases
Sep 1, 2024
Keep It Savory Salt Co. Releases New Flavor: Garlic Scape
As if garlic salt could get any better…everything you love about garlic, but, like, buttery 🧄 ✨
Locations
Keep It Savory Salt Co. Headquarters
Chicago, IL, Chicago
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
Press Contact
JT
Primary press contact
Johanna Thompson
Founder, CEO, Salty Maven
- johanna@keepitsavory.com
- Replies within 24 hours