About the Brand
About
eat2explore is an award-winning experiential cooking and cultural discovery brand that helps families and adults explore the world without leaving home. Through thoughtfully curated country kits featuring authentic recipes, pre-measured spice blends, cultural storytelling, music playlists, and drink pairings - with 24 countries to explore and more being added each year. eat2explore transforms an ordinary meal into an immersive global experience. Designed to foster cultural curiosity, life skills, and meaningful connection, the brand is redefining how people learn about the world.At its core, eat2explore’s mission is to foster global citizenship by helping people build cultural understanding, confidence in the kitchen, and meaningful connections through shared experiences. The company continues to expand its impact through key initiatives, including the launch of adult experiential boxes with curated drink pairings, partnerships with tourism boards and educators, and growing adoption in homeschool and school enrichment programs. By bridging food, culture, and education, eat2explore is creating a new category of experiential learning that brings the world closer together.After finding success with families, eat2explore launched its Adult Edition cooking kits in October 2025, which quickly accounted for over 20% of sales.
Founding Story
Growing up in Malaysia, some of Rowena Scherer’s fondest memories were in the kitchen cooking alongside her family. The aroma of spices, the sound of butter sizzling in a pan, and the joy of sharing meals together created a deep sense of connection — one she hoped to pass on to her own family.
But as a busy working mom on Wall Street, life often moved too fast for those meaningful moments. Family dinners became rushed, and opportunities to cook together were rare.
Everything changed during a family vacation, when Rowena took a cooking class with her children. She watched their faces light up with excitement as they learned - but she also noticed something surprising: they struggled with even basic kitchen skills, like cutting an onion. In that moment, she realized that cooking was more than just preparing food; it was an essential life skill and a powerful gateway to understanding different cultures and the world around us.
Inspired by that experience, Rowena left her corporate career to create eat2explore - an experiential way for people of all ages to cook, learn, and connect through global cuisine. What began as a mission to help families raise culturally curious children has grown into a broader movement that also helps adults rediscover the joy of cooking, explore new cultures, and create meaningful shared experiences at home.
Signature Products
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Team & Experts
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Rowena Scherer is the Founder and CEO of eat2explore, an award-winning company that offers food and cultural experiential cooking kits designed to unite families through the joy of culinary adventures. These kits blend the discovery of global cultures and cuisines with fun learning. Rowena, who is also the author of the cookbook A Taste of The World: Celebrating Global Flavors, grew up cooking with her family in Malaysia. However, as a financial executive in New York City (working for JPMorgan in Asia and New York) and a parent of two, she forgot the joy of taking a break and cooking with her family. So, she decided to combine the things she treasured most - family, food, travel, and education - and create an opportunity for families like hers to discover cuisines and cultures from around the world while enjoying a shared meal together. Founded in 2018, eat2explore has been featured in Forbes, The New York Times, CNN, The Wall Street Journal, BuzzFeed, and the Today Show, among other popular media, and is the recipient of the Parents’ Choice Foundation Gold Award. Rowena holds an EMBA from the NYU Stern Executive program and is a graduate of The French Culinary Institute.
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Extensive operational and startup experience. Graduate of University of Delaware.
Press Coverage
WANDER WITH WONDER
May 24, 2026
eat2explore Family Edition Review: Cooking Around the World
A full-feature article covering the product. "Discover how the eat2explore Family Edition subscription combines global recipes, cultural education, and family cooking adventures."
JOY FILLED EATS
May 8, 2026
The Best Mother’s Day Gifts Ever
Unique Mother’s Day Gifts for Every Mom! Find the perfect gift to show your appreciation. Looking for the perfect gift? Explore our collection of gifts and find something she’ll cherish forever.
YAHOO CREATORS
Apr 29, 2026
10 Mother's Day gifts under $100 I actually want as a twin mom
These practical upgrades and little luxuries are things real moms actually use — and genuinely want.
YAHOO
Apr 16, 2026
Mother's Day gifts that make moms' lives easier: 10 thoughtful upgrades she'll actually use
These practical, time-saving, and feel-good finds help streamline daily routines and add a little more calm, comfort, and just plain joy to busy days.
YAHOO CREATORS
Mar 9, 2026
Spring vacation essentials: 12 smart travel upgrades to pack for your next getaway
These practical, stylish, and convenient finds make packing easier and trips more fun.
APPLE PODCASTS
Jan 8, 2026
Advice Line with Jack Conte of Patreon
Patreon co-founder and CEO Jack Conte joins Guy on the Advice Line, where they answers questions from three founders about marketing and building community.
WSJ. MAGAZINE
Jun 17, 2025
The Best Small-Business Advice I Ever Got
We asked readers to tell us what counsel has been the most useful in getting their startups off the ground—and keep them running.
OPRAH DAILY
Apr 18, 2025
The 40 Best Mother’s Day Gifts for Every Type of Mom
Here’s what to get the mom who has everything, no matter your budget.
INC. MAGAZINE
Apr 20, 2023
The Keys to Top-Quality Customer Service, According to 24 Business Leaders in the Know
As a business owner, you know things aren’t always sunny. Orders get delayed by supply chain snafus, 404 pages inexplicably pop up, a product just isn’t what a customer expected. Though you can’t always prevent storm clouds from forming, when they do, top-of-the-line customer service practices can keep everyone smiling.
NEW YORK TIMES PERSONAL FINANCE
Dec 14, 2020
A Food Kit to Inspire You
Travel is probably off the agenda for the near future, but visiting far-flung destinations through food is always an option. Eat2explore offers cooking activity kits for kids geared to many countries and continents. Each contains appropriate, straightforward recipes, with cultural background, shopping lists, simple cooking tools and some of the ingredients, like spices, included. They’ve just added a special New York City kit, with recipes from Daniel Humm, Cédric Vongerichten and Natasha Pickowicz. The company will donate 20 percent of the New York kit price to Rethink Food, a food distribution group of which Mr. Humm was a founder.
Press Releases
Mar 4, 2026
Australia Comes to Your Kitchen – No Passport Required! eat2explore Announces Limited-Edition explore AUSTRALIA Box in Partnership with Tourism Australia
Launching Summer 2026, this immersive culinary experience brings the flavors, culture and spirit of Australia home with coastal vibes and outback adventures.
Oct 21, 2025
A One-of-a-Kind Global Culinary Adventure - No Passport Required! eat2explore launches immersive All-Ages cooking kits with global recipes, expert-curated drink pairings, playlists, and more.
Solving the “what’s for dinner” dilemma, the award-winning brand reimagines cultural exploration at home – perfect for unforgettable date nights, dinner parties, and solo escapes.
Asset Library
Editorial-ready assets. All images cleared for press use with credit.