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Urinary tract infections are common in menopause due to a decrease in estrogen that can lead to weakened pelvic floor muscles and incontinence and bacterial imbalances. A July 2024 online search audit shows a search volume of 3K+ for urinary health topics tied to menopause and perimenopause, with ‘UTI,’ ‘incontinence,’ and ‘urine odor’ being the most relevant terms searched. Brands are innovating products that help ease belly pain and offer supplement support to help boost the immune system.