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“Menopause Skin” and “Menopause Skincare” are hot topics, with a July 2024 online search audit showing a 30-day google search volume for various menopause and perimenopause skin symptoms. The most popular searches are related to itchy skin, dry skin, facial hair, rashes and a general search for ‘creams.’ Brands are innovating skincare creams and serums that promote “pro age” benefits with science-backed active ingredients, antioxidants, or traditional herbs in the forms of topicals and nutritional supplements; while bedding products offers anti-wrinkle ‘wellness’ fabrics, and alternative, reusable therapies using LED light or cooling offer skin rejuvenation benefits backed by science.