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Research shows that women’s libido lowers during the course of perimenopause and menopause due to fluctuating hormones. A July 2024 search audit shows a google 30-day search volume of 12K+ related to this issue, in which most search the term ‘sex drive’, followed by ‘sex’ and ‘libido.’ With popular searches such as “how to fix menopause low sex drive?” and “how do I get my libido back after menopause?” brands are innovating products that help reduce sex discomfort and enhance or awaken pleasure.