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Research shows about half of women in perimenopause or menopause will experience hair loss. A July online search audit shows a google 30-day search volume of 9K+ for hair health topics tied to menopause and perimenopause, with most notable search terms including ‘hair loss’ and ‘itchy scalp.’ Brands are innovating hair care products in the form of topicals, supplements and tools to strengthen hair during hair washes, promote hair growth, stimulate hair growth at the scalp, and help ease scalp itching. Also, bedding products promote wellness fabric solutions to help prevent hair tugging and breakage while sleeping.