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Wendy Herman
Founder, Intimate Apparel,
About
Wendy Herman is a dynamic fashion industry and retail executive with 20+ years of experience and deep-rooted expertise in intimate apparel. Her core competency lies in her transformative approach to the fashion sector, particularly in revolutionizing teens & young women's bra drawers through her pioneering intimate brand, BRABAR. In 2017, BRABAR was born from Wendy's firsthand challenges in finding suitable bras with her then 15-year-old daughter, igniting her mission to pivot the focus from body image to self-love and proper fit. Wendy combines her journey as a mother of three and her vast industry experience to redefine comfort and confidence in young women's lives. Her notable contributions include working on launching significant intimate lines for Calvin Klein, Tommy Hilfiger, and Yummie. Aspiring to be a changemaker, Wendy’s vision extends beyond mere brand success; she aims to empower the next generation of women, positioning herself as a leading figure in creating impactful, positive change in the intimate apparel landscape.
| Location | New York |
| Years Active | 29 |
| Website | https://shopbrabar.com |
| Social |
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