Tom First launched Culture Pop Soda in June 2020, reinventing what soda should be. Tom co-founded Nantucket Nectars in the 1980s and has spent the last two decades working with emerging beverage brands. He couldn’t ignore the gap in the carbonated soft drink industry any longer and set out to craft a soda that doesn’t skimp on flavor and is just sweet enough.

The idea for Culture Pop struck Tom when he tried a sip of his son's mocktail. "I remember the mocktail had sprigs of rosemary with juice, and I'm a beverage guy, so I'm sitting there starring at my son's drink thinking, my gosh, why hasn't anyone done this with a soda?"

He knew he was ready to re-enter the ring when he and the founding team unlocked a winning formula by combining organic fruit juices with real, organic herbs & spices to create dynamic, delicious flavors. No need to add the high sugar levels of traditional soda or ultra-sweet substitutes of diet sodas. Culture Pop also contains billions of live probiotics in every can to aid gut health and digestion, which is something Tom is a strong proponent of supporting.