Tierra is an apparel industry veteran with a passion for sustainability. In 2006 she launched one of the first organic denim brands, Del Forte Denim, which was carried in over 200 specialty stores across the US and Europe. Later Tierra joined Pact Apparel where she led the product department and helped transform the business from a niche underwear company into an eco-lifestyle brand. In addition to building ethical supply chains for brands, Tierra has worked to create change throughout the industry. She was a leading member of the team that developed and launched the Fair Trade Apparel and Home Goods Standard, which has been adopted by industry influencers like Patagonia, West Elm, Athleta, Madewell, PrAna and Outerknown.
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