Tatyana, started her career at Johnson & Johnson where she spent almost 8 years across account management, analytics and various marketing functions. During the last 2 years at J&J, she got an MBA from NYU Stern School of business, where she concentrated in Marketing and Product Management. Post her MBA, Tatyana joined Mars Wrigley where she did a general management rotational program gaining experience across white space innovation, shopper marketing on the Walmart account, and traditional brand management. Tatyana launched over 20 new to market innovation platforms nationally, rebranding the Dove Chocolate brand from communication, visual brand language and innovation perspective. At the end of her 5 year tenure there, Tatyana became the brand lead for COMBOS, a regional snacking brand. 

During 2020, Tatyana was recruited to work on the global Theraflu team to rebrand the business, driving global comms and creating a new innovation pipeline from scratch. After successfully designing a brand new flavors strategy, new condition innovation and a more modern visual brand language, Tatyana was pulled in to lead a team of marketers to execute all of these initiatives in the US market, which was the driving market for the brand. After a phenomenal rebranding and performance year, and having done a variety of experiences, Tatyana was recruited and joined Bausch + Lomb to launch a new eye drop to market and design the consumer marketing function. There she launched the best scoring campaign of B+L history, helping the business finish at almost 2X Net Sales in 2024. She is currently still at B+L, while leading DEFI Snacks as founder/CEO, which she formed in March of 2024. Although, Tatyana has a strong eye for talent, she currently is utilizing a fractional contracted team for all her main functions at DEFI Snacks LLC.