Smitha Rao is a scientist, wife, mother and accomplished executive with nearly 20 years of experience transforming brands with strategy and innovation. She has operated in multiple leadership roles as a general manager with a track record of implementing sales, digital marketing strategies across multiple brands and channels of distribution.

Rao has a consistent record in building and scaling brands, channel strategies, increasing sales, managing P&L and improving profitability. She has led organizational turnaround by launching new brands and reviving latent brands by developing innovative product portfolios or original content with authentic storytelling.

Rao also has a strong background in technology (R&D), brand and product development having created 200+ products across beauty and wellness and working with more than 15 brands including Strivectin, Sugarbear, Firefly and Dr. Kellyanne.

Well aware that the beauty industry is crowded and confusing, Rao has now founded her own clean beauty brand, Parëva™ Beauty, and is on a mission to deliver clinically crafted™ skin longevity for extraordinary transformation.