Simon Atri, CEO of Tequila Travesuras, brings years of experience in the tequila industry, known for creating standout products and brands. As a tequila expert, he has profound knowledge of production, distribution, and marketing. Simon is also a passionate entrepreneur, mentoring other leaders through his platform, PUM P'ARRIBA. He has successfully founded companies like One Event Place and SY76 Investments. Committed to community support, Simon focuses on education, social justice, and environmental sustainability.