Paul Deacon has more than two decades of experience in the beauty industry, principally in marketing but also in product development, operations and sales.

The first half of Paul's career was in Europe, working across a broad spectrum of high-profile, established haircare brands at the Estee Lauder Companies and within the L’Oréal group in London and Paris. He has experience in mass market brands (Elvive) as well as luxury and professional brands such as Kérastase, Aveda & Bumble and bumble. His roles grew not only with increasing financial responsibility, but also with their geographical footprint, scaling from the UK to EMEA and to global. Throughout his European career he has worked closely with the brands' headquarters in Paris and New York and had the opportunity to work with celebrities such as Catherine Deneuve, Claudia Schiffer and Gwyneth Paltrow,

Since 2012, Paul has worked exclusively in the USA reporting into the founders of - and leading the brand marketing for - smaller, entrepreneurial skincare brands in the San Francisco Bay Area such as Algenist and Juice Beauty. Currently Paul leads all aspects of brand operations for Volition Beauty, with particular focus on product development across all beauty categories, and talent management with Volition's roster of Innovators.

Paul is British and has a MA from Oxford University.