I was born in New York to Pakistani parents, shaped by a life that’s always existed between worlds. From the ages of 10 to 15, I lived in Pakistan, absorbing a culture deeply rooted in tradition while navigating the push and pull of my Western upbringing. At 15, I moved to London, where the city’s energy and diversity expanded my perspective even further. That blend of movement, adaptation, and reinvention became second nature—something I’ve carried into everything I do.

My career has been a reflection of that same fluidity. I started in the music industry, working at Sony Music and Universal Music, where I learned the power of culture, storytelling, and brand-building. Later, I led digital innovation at Equinox and then helped shape the future of content and commerce at Amazon, driving marketing and brand strategy for some of the biggest platforms in the world.

But Between Spaces is personal. This brand is about movement—not just physical, but the transitions that define us. It’s for those who live between disciplines, between identities, between one place and the next. Inspired by my moments in transition and growth, I wanted to create apparel that adapts to life’s rhythms—effortlessly balancing form and function.