Neena Pandey is a mother, wife, and multi faceted businesswoman who was born and raised in India. She has spent the majority of her career in male-dominated tech industries. Before immersing herself in fashion, she was a successful, outspoken marketing executive in Silicon Valley. Despite her success in this role, Neena always dreamed of being an entrepreneur, specifically in the realm of women’s apparel. “I’ve always been infatuated by color and design,” she recalls. “I had a keen eye. I was always intrigued. When I was young, I was the designer for everyone in my house.” Neena has infused her enduring confidence and passion into every string, thread, and unique look designed for String Code.