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Mitzi Toro
Founder & Owner
About
The Maui Cookie Lady (MCL) is a distinctive brand of premium, freshly-baked gourmet cookies that feature an array of locally sourced ingredients.
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The tiny whimsical bakery on a beautiful island is truly a unique gift for someone who has everything. The Maui Cookie Lady has won the Maui Mayors Small Business of the Year award in 2021 and in 2022 they won the SBA Woman Owned Business, Maui County- of the Year.
The flavors are unique to the islands reflecting on the beautiful agriculture available and has made the cookies unique and full of Aloha.
Note of our best sellers are Lilikoi (Passionfruit), Kona Coffee Espresso, White Chocolate Macadamia Nut and our "Anuhea Upcountry Breeze" a collaboration with an Award Winning Hawaiian Singer "Anuhea Jams" which showcases Maui Agriculture of Ali'i Kula Lavender, Calamansi (Filipino Lemon), Hawaiian Sea Salt and Macadamia Nuts. They have had over 300+ variations over the years .
Our boutique bakery continues to gain loyal customers nationwide, due to our creative, decadent flavor combinations and wholesome inclusions. We are proud to use only the highest-quality ingredients and locally sourced, when available, in our celebrated confections.
Founding Story
The humble roots started as a fundraiser for the owners terminally ill father to thank the nurses who cared for him at Maui Memorial Hospital when he passed. A school teacher at the time she turned in her teachers hat for a bakers cap and decided to continue after the fundraiser was over.
The Maui Cookie Lady continues to give back to her community with her initiative to collect footware for the public schools. As a former school counselor/teacher she saw first hand the need for "slippahs", a local term for flip-flops. There is no budget in our school system for this basic need and she saw first hand the public school staff funding this purchase out of their own pockets. Since the initiative started in 2015 she has been able to donate over 7000 pairs to all the public schools on the three islands that make up Maui County.
Location | Maui, Hawaii |
Years Active | 11 |
Certifications | Master of Arts in Counseling Psychology |
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