Michael Saba is the visionary Founder and CEO of ALT. Fragrances, a dynamic company redefining the luxury fragrance industry by making high-end scents accessible to all. During his freshman year at Indiana University in 2019, Michael recognized a significant gap in the market: designer fragrance companies were overcharging consumers, placing premium scents out of reach for many—including himself as a student.

Driven by a passion for quality fragrances and an entrepreneurial spirit, Michael founded ALT. Fragrances while still in college. He was determined to offer exquisite, high-quality scents at fair prices for consumers, while prioritizing clean, vegan, and cruelty-free ingredients. 

Under his leadership, the company has experienced remarkable growth, disrupting the fragrance industry with its innovative approach.Michael's commitment to innovation, affordability, and ethical practices has positioned ALT. Fragrances as a transformative force in the industry. Beyond fragrances, he has expanded his entrepreneurial portfolio with ventures like Saba Centers and Wolf Enterprises. Michael's journey from a college student with a dream to the leader of multiple thriving enterprises exemplifies his dedication to challenging the status quo and delivering value to consumers.