Matt Falber is the founder of City Boy Coffee, a brand built on quality, transparency, and ethical sourcing. His journey, however, began far from the world of coffee. As an actor with a thirst for adventure, Matt traveled the world, experiencing coffee culture and culminating with a transformative trip to Guatemala where he spent six weeks learning about coffee from coffee farmers. The trip transformed the way he tasted coffee, but also the way he thought about what it can do for the world when purchased equitably. He returned to New York City to found City Boy Coffee, combining his artistic sensibility with coffee that is impeccably sourced, produced, and roasted. His dedication has earned him recognition as a two-time winner of the prestigious Golden Bean Awards, the world's largest roasting competition. He's also been featured as a coffee expert by Martha Stewart on numerous occasions. Matt's expertise is further highlighted by his consulting work for Lavazza.