Luke Winter, the founder, has been involved in the retail industry since 2003. He started as a proprietor of a fashion clothing boutique and started Woodzee sunglasses on his day off on Sundays to satisfy his need for creativity & design. He launched the brand with three different sunglass designs that utilized natural materials like wood, hence Woodzee.

Soon after, Woodzee became a full-time passion and business in 2013. Since then, Woodzee has created over 30 designs that utilize natural materials. Examples of the raw materials used to make sunglasses have included: recycled wine/whiskey/tequila barrel staves and authentic recycled skateboard decks to create unique and special sunglasses, not like any other offerings.

Woodzee has had its most tremendous success with recycled skateboard sunglasses. It is the only company to collect authentic skateboards and then transform them into truly one-of-a-kind sunglasses as each one is different. The recycled skateboard sunglasses are impossible to duplicate as each board collected cannot replicate the usage and look.

Currently, Woodzee is utilizing plant-based plastics that are biodegradable that possess the best of both worlds in terms of high quality and durability. In keeping with the company's commitment to producing products that look good yet are the best option for sustainability to do its part to have the most negligible impact on ecology.