Lian Bruno is the founder and clinically-trained herbalist of Puff Herbals, an herbal wellness brand centered around the ritual of smoking. Her name is Chinese and pronounced like "lee-AHn."
She has a bachelor's in anthropology from Ithaca College and a master's in museum studies from the Harvard Extension School, writing her master’s thesis on storytelling through ethnobotanical collections. Before founding Puff Herbals, Lian held 5 roles over 8 years across different Harvard museums, including the university herbarium.
Lian completed a 3-year clinical herbalism apprenticeship at CommonWealth Holistic Herbalism in 2016. After seeing clients and selling herbal smoke blends as co-founder of Sterling Smokes, Lian founded Puff Herbals on the belief that working with herbs through smoke can be a vital and legitimate part of a holistic wellness practice.
Lian writes all of the content for Puff Herbals, is the author of an herbal smoking blends zine, and has had work published in media outlets like DoubleBlind. In 2020, she received the Cosmic Sister Emerging Voices Award as her herbal brand started gaining traction. Lian is also either art directing or actually producing all of the creative for Puff Herbals: branding, web design, packaging design, social media, product photography, you name it. Everything you read, see, or smoke from Puff Herbals comes from her.
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