Like most great inventions, Lollipetals was born from necessity. When founder, Lara Colucci, broke her arm snowboarding, she quickly realized that putting on a bra with a cast was completely out of the question.

She needed something easy and discreet that she could wear as a bra-free option while she was still healing. But Lara found none of these things. Breast band-aids, painful stickers and chicken-cutlet inspired nipple covers dominated her search. Even the pasties that seemed to work had another major flaw– they looked really weird! But what about something stylish and functional?

Lara was looking for a happy medium— a silicone pastie that was easy to apply and seamless under clothing, but also didn’t look like an awkward bandaid. To find it, she’d have to design it herself. So she designed Lollipetals.