A North Carolina native, Kathryn Robinson is an accomplished alumna of the University of North Carolina at Charlotte. She graduated summa cum laude, earning an Honors Bachelor of Arts in Communication Studies, complemented by a minor in Journalism. Kathryn's professional journey spans diverse industries, both large and small, specializing in marketing and public relations. Her expertise lies in orchestrating brand creation, crafting dynamic marketing strategies, steering advertising campaigns, and executing public relations engagements. Kathryn's contributions extend to leading marketing research initiatives for industry giants such as McDonald’s, Chick-fil-A, and Delaware North.

In 2017, Kathryn embarked on a new career chapter, stepping away from the corporate world to channel her multifaceted expertise into her own consulting business. For the next five years, she offered invaluable guidance to small businesses across sectors, advising them on operational and marketing strategies, innovative product concepts and functional formulations . Among her clientele were two burgeoning cannabis companies, where she discovered the profound wellness potential of the plant, especially when synergized with other natural, functional ingredients. Kathryn noticed a gaping void in the market for innovative wellness products tailored for the modern woman and transparent brands didn’t exist (until now). Armed with this insight and her profound industry and product formulation knowledge, Kathryn sought to not only fill these gaps but to revolutionize women's wellness landscape altogether. In November 2022, NOVA was born.

Beyond her professional commitments, Kathryn is an ardent fitness enthusiast and a dedicated dog mom. She cherishes her daily ritual of tackling the New York Times crossword over a latte each morning and she devoutly attends Elevation e-church on Sundays. Kathryn's free time is often spent in the introspective study of scripture and philosophical works, delving into her latest fascination, and rapping her favorite Jay-Z songs (but not every word…).