Joel has 20 years of senior executive leadership experience in the technology industry in companies ranging from $100 million in revenues to multi-billion. He was once described by BusinessWeek Magazine as a ”a marketing whiz who's needle is stuck on motivate."He is recognized for presiding over Dell's explosive growth in the early to mid 1990's as its number 2 executive behind founder Michael Dell during the company’s meteoric rise to the Fortune 500. Advertising industry icon Fred Goldberg said that “next to Michael Dell, Joel’s leadership was responsible more than anyone else’s for Dell’s growth in those early years. Joel was an important part of the brand itself.”

In 1993, he was appointed to a GSA Technology Committee personally led by Vice President Al Gore, to help modernize the U. S. Government’s technology purchasing process.

After he left Dell, he held a broad set of President and CEO positions in both private and public companies.

Most recently, Joel and his wife AnnMarie are 2 of the co-founders of HumanN, a Life Sciences innovator. The company has been named by Inc Magazine as one of the fastest growth companies in America for the last 9 consecutive years. Recently, Joel was recognized as an Ernst & Young 2022 Entrepreneur of the Year Regional Winner. HumanN was also named to Austin's A-List of top startup companies by the Austin Chamber of Commerce and South by Southwest. HumanN was awarded Nutrition Business Journal's prestigious Science Award for the nutrition industry in 2017. The prolific success of its industry leading products are led by brands like SuperBeets. Its sport brand is used by over 120 professional and Division One NCAA collegiate teams as well as numerous Olympians.