Atkinson founded Dermaflage in 2010 to change the way people feel about themselves. The daughter of a serial entrepreneur, she set out to develop innovative products to solve the beauty industry's most challenging issues. In reaction to overly glamourous beauty marketing, Dermaflage seeks to boost the self-confidence of the average person that just wants to look and feel their best. Coming from both a corporate and start-up background she fused those skillsets to build a global brand and develop an innovative product line utilizing the magic of Hollywood SFX.
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