Former Nike Executive and CEO of Jaybird, Jamie Parker is a consumer products leader with experience across 3 continents.

Over his 14 years at Nike, Jamie led 9 and 10-figure growth businesses across a diverse set of Nike businesses. As the GM of Nike's Manchester United business, and board member of Manchester United Merchandising, Jamie led the product commercialization, licensing and retail of a world renowned sports franchise. As the GM of Sportswear for Nike Brasil, Jamie oversaw the lifestyle business of Nike in Brasil during the 2014 World Cup and 2016 Olympics, including the medal stand collections as well as global franchises like the Air Force 1 and Air Max in the Brasil market. Returning to the US, Jamie was the GM of lifestyle retail for Nike globally, leading the emergence of two retail concepts, Kicks Lounge, Nike's primary bricks and mortar lifestyle retail concept and SNKRS, a members-only app for coveted sneaker drops.

In 2017, Jamie re-located to Park City to become the Brand GM and CEO of Jaybird, one of the first wireless headphone companies for athletes. As a member of the Logitech Executive team, Jamie led all aspects of the global brand and business.

After years of running global brands, Jamie and his wife Michelle launched SMMT Outdoor in June 2023. Two decades of experience leading product creation, merchandising, marketing, operations and go-to-market and over seven years abroad traveling the world, inspired the long-time dream of launching their own brand. A brand inspired by mountain town living, but bringing a careers worth of lessons on quality craftsmanship, inspiring and impactful brand values, and a deep understanding and desire to serve consumer needs.