Jacob Andsager was born in Denmark in 1974. He obtained a Bachelor's degree in Comparative Litterature in 2002 and moved to Chicago that same year to complete a Master's Degree in Information Architecture. In 2012, Jacob supplemented this degree with an MBA from Kellogg School of Management and was recruited by Amazon where he spent close to 10 years in a variety of marketing, product, and vendor management managerial roles. In 2020, Jacob was brought into the National Nordic Museum as their Head of Digital Strategy and spent the next two years driving their digital transformation.

Jacob Andsager launched The Modern Dane, a direct-to-consumer brand specialized in organic European flax linen bedding, in August of 2019. It is his work of passion that allows him to reconnect with his Danish roots and express his appreciation for Scandinavian design. The Modern Dane is selling its premium quality linen bedding online in the US, Canadan, the UK, and Australia today.