Rob McDaniel

What began with 50 chickens in a Southern California backyard in 2012 has grown into a mission to bring America's cleanest meat to dinner tables across the country. As a licensed physician assistant and father of four, Rob McDaniel witnessed firsthand at the hospitals he worked in how food choices could either heal or harm, inspiring him to create a better way to feed our families.

Guided by the simple truth that "you are what you eat, eats," and inspired by regenerative farming pioneers, we set out to offer truly clean meats raised the way nature intended – not just another greenwashed label making empty promises. From our grass-fed and grass-finished cattle to our 100% corn and soy-free chicken, every product reflects our unwavering commitment to nutrient density and ethical farming practices. Today, Primal Pastures continues to set the gold standard for wholesome, pasture-raised meats, proving that when you respect nature's wisdom and prioritize true quality over quick profits, everyone benefits: the animals, the land, and the families who gather around dinner tables across America. Rob continues to be a practicing Physicians Assistant in Murrieta, CA.