In 2012, what began with 50 chickens in a Southern California backyard grew into a mission to revolutionize America's meat industry. For Rob McDaniel, a practicing physician assistant and father of four, the connection between food and health wasn't just professional knowledge – it was a calling that would reshape his family's future.

Day after day in his medical practice, Rob witnessed firsthand the profound impact that food choices had on his patients' health. He saw both the healing power of proper nutrition and the devastating effects of poor food quality. As a healthcare provider and father, he knew there had to be a better way to feed our families. Inspired by regenerative farming pioneers like Joel Salatin and the writings of Michael Pollan, Rob and his family embarked on a journey to bring truly clean meat to American dinner tables. The foundation of their philosophy was elegantly simple: "You are what you eat, eats." This fundamental truth would become the cornerstone of Primal Pastures.

The challenge was clear. While grocery stores were filled with labels promising "natural" and "organic" options, the reality often fell short. Many of these claims were merely marketing – greenwashed promises that left consumers paying premium prices for standard products. Primal Pastures set out to offer something authentically different: genuinely pasture-raised, beyond organic meats raised the way nature intended. Starting with those first 50 birds, they established unwavering standards: 100% corn and soy-free chicken, truly grass-fed and grass-finished cattle, and ethical farming practices that prioritized both animal welfare and environmental stewardship. These weren't just business decisions – they were commitments to a healthier future for their children and their customers.

Today, Primal Pastures stands as the gold standard for nutrient-dense, ethically raised meats. While the operation has grown far beyond that initial backyard flock, their fundamental values remain unchanged. Every cut of meat they produce continues to reflect their original mission: providing American families with the cleanest, highest-quality proteins possible while supporting regenerative farming practices that heal both people and planet.