Erika's journey from Lithuania to the United States speaks volumes about determination and resilience. From a young age, her fascination with design and entrepreneurship set the stage for an inspiring trajectory.

Arriving in the U.S. at just fourteen, Erika faced the challenges of adapting to a new country, armed with nothing but ambition and a thirst for achievement. Her unwavering dedication led her through community and public colleges, eventually catapulting her into esteemed positions within top-tier companies like Meta, Uber, Amazon, and others. Erika credits her success to her relentless drive to overcome obstacles and her ability to maintain inner peace during trying moments.

With Daily Rituals, Erika's goal isn’t just about selling wellness products; it is about helping people pause, reflect, in the hustle of today's world. Our senses often get dulled in the rush to navigate each day, each month, and before we know it, our lives seem to flash by. Adding intentional moments of pausing and invigorating your senses can help you slow down, break out of autopilot, and experience each day with a deeper sense of purpose. That reflection helps you remain grounded and prepares you for creating your own launchpad to chase your boldest dreams, no matter how distant they may seem.