Born and raised in Boulder, CO, Boone came from values that included health, wellness, and environmental sustainability.

During his days at CU Boulder, and while using a few too many hair styling products, he was faced with the harsh reality that the best hair products in the industry are the worst for us -- and for the planet. In search of a natural and sustainable solution that actually performed like a salon quality product, he came up empty... So he decided to take to his stovetop and create his own. Highland was born, named after the street Boone grew up in Boulder.

Since the stovetop success in 2021, he's been growing the company alongside his best-friend and co-founder, Ben, working tirelessly to make their mark on the historically toxic industry.