Bill Shufelt is the co-founder and chief executive officer of Athletic Brewing Company, the largest and most decorated non-alcoholic brewery in America. As an outdoor enthusiast, trail runner, and busy modern adult, Bill realized that alcohol was holding him back from achieving all of his goals, so he left it behind for good in 2013. However, he still loved socializing with friends and family and pairing great brews with delicious meals. When Bill stopped drinking, he was surprised to discover that nobody had taken the time to develop a line of full-flavored, non-alcoholic beers for the 60% of Americans who drink less than one time per week. So, Bill set out to change that by creating a company focused on crafting delicious adult non-alcoholic beverages that didn't compromise on taste or quality. In 2017, Bill left a successful career at one of the world's largest hedge funds to begin building the first U.S. brewery and taproom dedicated entirely to non-alcoholic beer, despite skepticism from industry insiders. Today, Athletic Brewing is the #1 non-alcoholic beer brand in America, with over 19% market share.