Before Joy Organics, Barry was an entrepreneurial senior executive and consultant with broad experience managing various business functions with a focus on international business development, sales, marketing, leadership, and organizational development for both new ventures and established companies.

Barry constructed detailed business plans, assembled top teams, and built the necessary alliances to launch and grow several successful businesses and divisions over the past 25+ years in the U.S., Canada, Europe, East Asia, South America, and India.

Barry is committed to building conscious leadership and businesses incorporating the principles of Conscious Capitalism. He has built values-driven teams committed to higher purpose and the triple bottom line: people, profit, and planet. His commitment to all stakeholders is supported by his complexity of thought to create Win6​ ​solutions where all key stakeholders win.

Shortly after Joy Organics’ founding, Barry joined to oversee operations for the newly-founded but rapidly-growing brand. In 2020, he became CEO and has helped cultivate a company culture that empowers and equips employees to grow and thrive both personally and professionally.