Creed & Cloth is a brand founded by Arielle Stewart, a natural hair influencer whose platform centres on empowerment, positivity, and embracing authenticity, including her advocacy for going grey. Leveraging her expertise in haircare and her years of professional experience as an Assistant Buyer at Macy’s and Product Development Coordinator at Coach, Arielle built Creed & Cloth to combine quality craftsmanship with the power of self-love. Her diverse background helped her create a product that nurtures both the hair and spirit, offering something truly unique and meaningful.

Drawing from her personal journey with affirmations and self-love, Arielle created Creed & Cloth to offer products that inspire and empower. The Law of Attraction scarf, the brand's flagship product, reflects her unique approach to style and self-care, blending luxurious materials with affirmations designed to uplift and transform.