Amy Chou Granger is Co-Founder and President of M2U NYC. Prior to launching M2U NYC in 2020, Amy had held Director roles with increasing responsibilities at both L’Oréal USA and later The Estée Lauder Companies. With 15+ years of extensive experience in Marketing, Operations, and Strategic Planning for several CPG and beauty conglomerates, Amy has influenced the strategic direction for powerhouse brands including Kiehl’s, Giorgio Armani Beauty, and Michael Kors Beauty.
Amy was born and raised in Taiwan. She came to the U.S. to pursue her graduate degree (Amy holds a Master of Engineering degree from MIT). Growing up in Asia, she was not exposed to makeup since most people in Taiwan didn’t wear makeup until they started working full-time. Her first makeup experience was in her mid 20’s when her friend took her to Macy’s and got her a beauty makeover. She recalls that she could hardly recognize herself in the mirror because it was not her style and she didn’t feel comfortable looking like someone else. Makeup trends are different in all cultures. With the launch of M2U, she wants to empower everyone to formulate their own beauty standards. She wants to give people tools to experiment, have fun and create new routines without feeling guilty about overspending.
"I launched M2Ü NYC after spending over a decade working at L’Oreal USA and The Estée Lauder Companies. Growing up in Taiwan and coming to the U.S. in my 20s, I realized the makeup trends are different in all cultures, but one thing remains the same, that is, people want to feel comfortable with whatever they choose to put on their skin. My goal as an Asian American founder is to create a price inclusive, ingredient driven makeup brand. I feel strongly that every person should be able to enjoy the benefits of high-quality makeup without stressing over the prices.”– Amy Chou Granger, Co-Founder of M2Ü NYC.
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