Portland, OR (October 19, 2024) - Today marks the official launch of Zen Dew, a modern skincare brand with an ancient soul, built on principles of transparency, simplicity, and a less-is-more philosophy that brings peace of mind to an oversaturated skincare world.

In a marketplace where endless choices can lead to decision fatigue, Zen Dew offers a refreshing alternative: a focused, thoughtful lineup of skincare essentials featuring time-honored ancestral ingredients blended with powerful modern actives.

Guided by values of kindness, love, and integrity, Zen Dew’s mission is to create truly effective skincare solutions that our customers can trust. With each product, we aim to take the guesswork out of skincare, offering formulations that are as dependable as they are luxurious, while remaining affordable and accessible to everyone.

“Zen Dew was born out of a desire to simplify the skincare journey,” explains Lisa King, founder of Zen Dew. “Today's beauty consumer values authenticity and peace of mind, and they want products that work without creating choice paralysis. We’re about bringing people back to the essentials and offering products that work as promised, so our customers can focus on the things that truly matter in life.”

Featured Launch Products: Zen Dew debuts with three hero products that exemplify its commitment to simplicity and efficacy.

• Star Light Snail Mucin Glow Serum: With a potent 97% snail mucin, .5% Ectoin, snow mushroom and azulene which increases performance of just the snail mucin alone.

• Moon Milk Snail Mucin Glow Cream: With a potent 91% snail secretion filtrate combined with the moisture-retaining power of snow mushroom and soothing azulene. Also added is .5% Ectoin which is clinically proven to further supports brightening, barrier protection. This cream offers intense hydration and a radiant finish, while being rooted in centuries-old skin-nourishing traditions.

• Violet Aura 2% BHA Rice Toner: A skin-refining, oil-balancing toner formulated with 2% BHA and rice extract for a gentle exfoliation that reveals a fresh, bright complexion. This toner embodies Zen Dew’s commitment to transparency by using ingredients backed by both history and science.
  

A Commitment to Transparency and Trust

At Zen Dew, we believe in doing what we say we’ll do. We’re transparent about our ingredients, processes, and the results our customers can expect. Each product has been formulated with love and care, minimizing unnecessary components and emphasizing well-proven ingredients that bring real results.

Zen Dew invites you to skip the endless search and embrace a new approach to skincare—one rooted in trust, simplicity, and the joy of a clear, confident choice.