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Wyda
Brazilian Quality, American Convenience
Overview
Date Established | 01/1992 |
Headquarters | Charlotte, NC |
Industries |
E-commerce & Retail
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Website | https://www.wydapack.com/ |
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About
Wyda is a global provider of sustainable and recyclable aluminum products, including trays and foil. For over 32 years, Wyda has been dedicated to producing quality recyclable aluminum products and has recently launched operations in the U.S. with a new facility in Charlotte, North Carolina. As a family-owned business, Wyda has led packaging innovation in LATAM for over three decades, focusing on sustainability and unmatched quality.
Our aluminum products are 100% recyclable and produced with low carbon emissions, meeting growing environmental demands. We offer a wide range of customizable private label solutions, allowing partners to tailor products to their needs at competitive price points. Proudly made in the USA, we leverage local production and global experience to deliver high-quality products.
Founding Story
Wyda Packaging is a family-owned packaging business with headquarters in Sorocaba, Brazil. With operations in Brazil, South Africa, and now the United States, Wyda offers high-quality, disposable aluminum and PVC products for the food industry. Wyda’s products are known for their durability, recyclability, and eco-friendly certifications, including a low-carbon seal from the CBA. Committed to quality and sustainability, Wyda continues to set industry standards in responsible packaging.
Products
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×
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×
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×
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×
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×
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×Team Bios
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Celeste Costa
Head of Sales & Marketing
Celeste Costa is a seasoned executive with over twenty years of international experience in driving business development, revenue growth, and client relationship management across various industries. As the Head of Sales and Marketing at Wyda Packaging, she has been instrumental in leading the company’s U.S. expansion, spearheading market research, strategic planning, and execution to establish a robust market presence. Under her leadership, Wyda has made significant strides in positioning itself as a competitive player in the U.S. packaging industry.
Throughout her career, Celeste has held senior roles with consulting firms like BOxD, Shapiro Negotiations Institute, and First Line Strategy, where she consistently delivered substantial revenue growth through innovative lead generation and strategic insights. Having lived and worked in the U.S. for over a decade, Celeste is widely recognized for her strategic vision, exceptional relationship-building skills, and ability to cultivate high-performing teams.
Fluent in English and Portuguese, Celeste holds an MBA from the University of Pittsburgh and has completed executive education in strategic negotiations and professional services leadership at Harvard Business School.
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