Founded in 2021 by Andrew Wolgemuth and Brian Elliott, Wove is a pioneering online custom jewelry company that assists couples in designing their dream engagement ring. With the support of world-class online jewelry designers, they ensure a risk- and stress-free experience by providing exact replicas for home try-on before crafting the final piece with ethically sourced diamonds and 100% sustainable materials.
Founding Story
Andrew and Brian were two West Point classmates who got the idea for Wove while serving together overseas in the US army.
The idea began after they designed an engagement ring service to help fellow deployed service members design and buy engagement rings remotely with confidence. The duo created exact custom engagement ring replicas to provide their friends certainty on what the final ring would look and feel like.
Word spread that there was an option to skip the jewelry store while still being able to try on your ring before buying, and people in the US began asking for this service back home. Along with the custom replica, we match you with your own jewelry designer and handcraft your final ring our workshop in Lancaster, PA. Your final ring is delivered to your door within 3 weeks – twice as fast as the industry standard.
Simone Kendle, Chief Executive Officer of Wove, the venture-backed revolutionary online custom jewelry company, known for its unique approach in helping couples design their dream engagement rings and fine jewelry pieces.
Simone, with her most recent tenure as co-founder and CMO at the beauty-tech start-up Parfait, has seamlessly blended her robust corporate and entrepreneurial leadership skill set throughout her career. During her 8-year tenure at Capital One, she ascended through various pivotal roles, marrying strategic customer experience analysis, team leadership, and operational efficacy across her corporate journey. Simultaneously, her entrepreneurial spirit thrived; she established a compassionate hair company supporting women battling cancer and co-founded an educational platform to support the growth of blossoming social media influencers. Ultimately, her venture into tech materialized with the co-founding of Parfait, a computer-vision and AI-powered wig customization platform.
A graduate of The Wharton School with an MBA focused in Marketing, Entrepreneurship & Innovation, Simone possesses not just profound knowledge but a capability to intertwine it with practical experiences. This has resulted in a leadership style that harmoniously blends innovative, customer-oriented market strategies and business growth objectives.
Susan is a motivated and experienced marketing professional with a history of working with B2B and B2C companies in the fashion, software and beauty industries. Her expertise is in digital marketing, with five years of experience creating exciting and effective omni-channel marketing campaigns. She thrives in a fast-paced environment and enjoys wearing many hats.
Susan's skillset includes branding, messaging, email marketing, social media strategy, partnerships, community management, copywriting and paid media.
Kendall is our Lead Jewelry Design Consultant based in Miami, Florida.
Her passion for jewelry started at a young age when she’d sort through her grandmother’s heirloom pieces and learn all about the precious stones. Her years of experience in the jewelry industry have allowed her to help over 600 couples create their own heirloom-worthy pieces.
After receiving her B.A. in Communication from Florida State University she earned an AJP (Applied Jewelry Professional) diploma from the Gemological Institute of America (GIA). Following her schooling, she moved to Los Angeles to apprentice under master craftsmen and diamond dealers. This helped her discover her passion for bridal jewelry.
She is a romantic at heart and adores listening to couples’ love stories, however long or short. She keeps each couple’s story at the forefront of the engagement ring process, ensuring that every piece is unique to its wearer.
Her design style is timeless and quality-focused. Although her favorite metal type to work with is yellow gold, she loves mixing metals and stone shapes to create unique ‘stacks’. Her favorite engagement ring style is the Toi et Moi, representing two becoming one.
Jesse is a Jewelry Design Consultant at Wove based in West Palm Beach, Florida. She received her Applied Jewelry Professional (AJP) diploma from the Gemological Institute of America (GIA). She received her B.A degree in Communication from Florida Atlantic University.
Jesse has been in the jewelry industry for over 8 years and started her professional career working for an independently owned jewelry company. She wanted to see the other side of the jewelry process and spent a few years buying and developing jewelry lines for stores. As she has experience working both on the development side and with customer relations, Jesse is highly knowledgeable in the space and loves getting to know her clients one on one.
When asked what piqued her interest in working with jewelry, she speaks fondly of her father who used to collect luxury watches and create bespoke jewelry pieces for her mother. Growing up Jesse would sit for hours with him, admiring the pieces and asking questions. This paved the way for Jesse’s passion to grow.
While Jesse’s personal taste in engagement ring design is classic, her range for design is wide - being able to create anything from simple, timeless designs to complex vintage and whimsical designs. It’s important to Jesse to be able to collaborate with her couples. She enjoys hearing their love story and in turn, creates a one-of-a-kind ring which speaks to them.
Mary Caroline (MC) is a Jewelry Design Associate at Wove based in Greenwich, Connecticut.
She received her Applied Jewelry Professional (AJP) diploma from the Gemological Institute of America (GIA). She also received her B.S degree in Fashion Business Management with a minor in Economics from the Fashion Institute of Technology (FIT) in New York City. Her studies encompassed a wide range of subjects including fashion business, product development, buying, styling, and fashion forecasting.
In her free time at FIT, MC took jewelry design classes which sparked her passion for the jewelry industry. The most memorable piece she designed was a simple, platinum, four-prong round ruby ring. MC has translated her past experience in the luxury industry into providing Wove clients with an exceptional ring shopping experience which puts them at the forefront of the design process.
Her favorite engagement ring style, which she described as her ‘dream ring’ - is a round brilliant cut solitaire with a pave diamond band. It also happens to be the style of her own engagement ring!
Though her favorite engagement ring designs change often, she always likes adding a hidden detail to reflect the uniqueness of the couple or the wearer. It’s important to her to take inspiration from the couple’s story and translate it into a ring that’s one-of-a-kind.
