Just for Redheads was born out of Paula Pennypacker’s frustration with mainstream cosmetics that didn’t suit redheads. Traditional products—like black mascara, overly dark brow shades, harsh eyeshadows, and bold blue-red or pink lipsticks—often clashed with redheads’ natural features.
In 1993, Paula launched a groundbreaking cosmetics line tailored specifically for redheads. Our mascaras are formulated for pale lashes and brows, and we offer a wide range of flattering shades to complement every redhead—from strawberry blonde to copper and deep auburn. Even blondes love our warm brown and taupe mascaras and brow products for their natural, soft finish.
Today, over 30 years later, Just for Redheads has grown into a global brand serving redheads around the world. Our commitment to high-quality beauty products—made just for redheads—is stronger than ever.
Founding Story
JUST FOR REDHEADS – Finally, Beauty Products Designed by a Redhead, Just for Redheads
"Founded in 1993 by Paula Pennypacker, Just for Redheads (JFR) is the world’s first beauty brand created specifically for redheads. What began as a personal mission—driven by frustration with harsh-looking black mascara—has blossomed into a global movement."
With only 2–5% of the population born with natural red hair, traditional beauty products often leave redheads behind. Pennypacker knew that pale lashes, freckled skin, and auburn tones deserved their own spotlight—not a one-shade-fits-all approach. Backed by her husband and armed with determination, she launched JFR to help redheads everywhere enhance their natural beauty—without compromise.
From pioneering ginger-toned mascaras (in shades like Ginger Red, Ginger Brown, and Ginger Cocoa and Ginger Brown) to developing a full line of makeup, skincare, and henna hair color, JFR offers over 100 products tailored to redheaded needs. The brand’s impact is undeniable—featured in People Magazine, Costco Magazine, on Jeopardy!, and even worn by celebrities like Gwyneth Paltrow and Cynthia Nixon.
Three decades later, JFR remains a proudly redhead-run brand, redefining beauty for those with flaming locks—because redheads don’t need to blend in, they were born to stand out.
