Look around. Women have....well, everything. Men have ‘big-box-store-cheap-unstylish-3-packs’ or an ‘only-if-I’m-gonna-get-lucky-$40-special’. No longer. Now, there is Wood Underwear®.
What’s the story? It’s brief. Quite frankly, men don't have enough options...especially compared to women's options for shopping.
Admit it: you heard “Wood” & started to rif. Right? We wanted a name to have fun & grow with. Being outdoor people, a link with beach, ocean & snow sports was natural. It embodies our brand: fun, keep-it-real, aspiration to push further no matter your sport, level or age. It’s also about fashion, or our slightly irreverent take on it.
We want to get every man into a great pair of underwear that he can feel and look fabulous in....and feel great about the price as well. Underwear is an afterthought for many men, or you never think about it at all. You should. The clothes you wear will feel that much better if you have the right underwear. AND, whoever has to look at you in them will thank you too.
We aim to make great underwear that is approachable & accessible, at the right price point and you can feel comfortable buying & wearing it. Our brand brings you in, our product brings you back.
Founding Story
Terresa Zimmerman is an entrepreneur, founder, best-selling author, advisor, and mentor of small/medium business owners. Terresa traveled, and lived, around the world for decades working on marketing, brand and strategy challenges with large organizations, heavily weighted to technology. How that took her to becoming the only female founder of a men’s underwear brand, Wood Underwear®, we can only guess. With Wood, she discovered her love for Main Street and all the small businesses that fuel our communities and neighborhoods.
Fun Fact: Terresa is the only female-founder of a men's underwear brand.
