BOSTON (July 13, 2023) – WHOOP, the human performance company, today announced the official opening of its new global headquarters located in the heart of Kenmore Square, a beloved Boston neighborhood that’s home to the oldest stadium in Major League Baseball, Fenway Park. The new 121,000 square-foot space spans eight floors that offer panoramic views of the city including the landmark Citgo Sign, Charles River and Fenway Park. Within the new headquarters, employees will have access to various amenities including the WHOOP Cafe, a rooftop collaboration space with tables and seating, lactation rooms and private spaces for relaxation and meditation. These particular areas of the office encourage employees to take a minute to recharge, keeping with the company’s mission of helping people focus on their recovery, a concept that was first established by WHOOP when the brand got its start more than a decade ago.

One Kenmore Square also houses WHOOP Labs, a state-of-the art innovation hub where research and development will be conducted. The ceiling of WHOOP Labs, which can be seen from the heart of Kenmore Square, displays the phrase “Always On”, the same text that’s imprinted on each WHOOP device, as it’s designed to be worn 24/7. There will also be an apparel and accessories studio where WHOOP will conceptualize and design new gear, as well as a recording studio for The WHOOP Podcast. 

“We’re proud to open our new global headquarters and begin our next chapter of growth in Boston’s most iconic neighborhood,” said Will Ahmed, Founder and CEO of WHOOP. “The headquarters speaks to our DNA, at the heart of Boston’s extraordinary sports scene, world-class health and medical institutions, and elite universities.”

WHOOP was founded in 2012 by Will Ahmed at Harvard Innovation Labs in Cambridge and has since been headquartered in Boston. In its new location, WHOOP is within very close proximity to Boston's leading hospitals, universities, Fenway Park – also along the Boston Marathon route, ideally suited for WHOOP as a company that's at the forefront of innovation in human performance. 

WHOOP is hiring!

WHOOP currently has 30 open roles available at the new headquarters. This includes opportunities across business intelligence and analytics, data science and research, hardware, marketing, membership services, product, software and talent. More information about job opportunities at WHOOP can be found at: whoop.com/careers.

More about WHOOP

Since WHOOP got its start more than a decade ago, it has become one of the world’s leading fitness and health wearables. WHOOP is available in multiple languages and ships to nearly 40 countries including the U.S., Canada, Australia, Austria, Belgium, France, Germany, Ireland, Italy, Spain, Switzerland, and the U.K. As a global brand that is dedicated to helping people achieve their fitness and health goals, WHOOP continues to innovate and introduce new features and functionalities within its devices. This year, WHOOP has introduced a Stress Monitor feature; Strength Trainer, a first-of-its-kind way to measure the Strain during strength training, and recently announced a new brand campaign called “The Best Obsess”. The campaign underscores the company’s mission to unlock human performance by encouraging members to embrace their healthy obsessions. 

To learn more and discover how WHOOP helps its members unlock their performance, go to www.whoop.com. To make it even more convenient than ever before to access WHOOP, it is now available for purchase on Amazon.com, as well as at Best Buy, Dick’s Sporting Goods and WHOOP.com.

ABOUT WHOOP

WHOOP, the human performance company, offers a wearable health and fitness coach to help people achieve their goals. The WHOOP membership provides best-in-class wearable technology, actionable feedback, and recommendations across recovery, sleep, training, and health. WHOOP serves professional athletes, Fortune 500 CEOs, executives, fitness enthusiasts, military personnel, frontline workers, and anyone looking to improve their performance. WHOOP Unite is a comprehensive solution dedicated to supporting organizations across a wide range of industries with coaching, organizational insights, and health programs. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised more than $400 million in venture capital. The latest round of financing made WHOOP the world's most valuable standalone wearables company. Visit WHOOP.com for more information and connect with WHOOP on Instagram, Twitter, Facebook, LinkedIn, and YouTube.

PRESS CONTACT: 

Julie Cassetina 

Jack Taylor PR

whoop@jacktaylorpr.com