WHOOP, the human performance company, today announced the expansion of its global footprint, now shipping to 56 markets worldwide, with more launches ahead.

Additionally, the WHOOP app is now available in Italian and Spanish (Latin America), as well as English, French, and German. To support continued growth and momentum, WHOOP named new leaders to its c-suite to deliver on the WHOOP mission of helping people achieve their goals, b…

BOSTON, MA - May 12, 2023 – Will Ahmed, Founder and CEO, WHOOP has been named to the Tech Power Players 50, a list of the most influential – and interesting – people in the local technology scene, as ranked by the Globe’s business journalists and an external advisory committee. WHOOP is a Boston-based human performance company and this marks the second consecutive year that Will Ahmed has been included on the list. 

The Tech Power P…

BOSTON (July 13, 2023) – WHOOP, the human performance company, today announced the official opening of its new global headquarters located in the heart of Kenmore Square, a beloved Boston neighborhood that’s home to the oldest stadium in Major League Baseball, Fenway Park. The new 121,000 square-foot space spans eight floors that offer panoramic views of the city including the landmark Citgo Sign, Charles River and Fenway Park. Wit…

BOSTON (April 25, 2023) – WHOOP, the human performance company, today announced the launch of Strength Trainer, a new feature that allows members to measure strength training exercises and quantify the physiological impact of muscular load. With this launch, WHOOP 4.0 becomes the first and only wearable to measure how strength training impacts the body. This all-new feature tracks exercises, reps, and weight usage to quantify muscu…

BOSTON (March 29, 2023) – WHOOP, the human performance company, today announced the addition of its Stress Monitor feature and breathwork protocols, created in partnership with Dr. Andrew Huberman., esteemed professor of neurobiology and ophthalmology, host of the top-ranked Health & Fitness podcast Huberman Lab, and member of the company’s Scientific Advisory Council. Stress Monitor closely tracks daily stress levels in real-time …

BOSTON, Mass. and IRVINE, Calif. (Jan. 30, 2023) - WHOOP, the human performance company, and Hyperice, a global high-performance wellness brand, today announced an innovative partnership, unveiling a first-of-its-kind data integration to help users better understand the connection between recovery and how it impacts overall health. Through a two-way integration by way of Apple Health, WHOOP members will be able to automatically log…