Votivo Unveils First Major Brand Evolution Since 1994 with New Signature Collection
VotivoJan 20, 2025
Votivo, creating iconic fragrances since 1994, announces the launch of its reimagined Signature Collection, marking the brand's first comprehensive design evolution in its 30-year history. The new collection offers a fresh look while maintaining the brand's beloved fragrance formulations that have garnered a loyal following for three decades.
"While our commitment to creating one-of-a-kind fragrances remains unchanged, we recognized an opportunity to evolve our visual presentation to resonate with both our devoted customers and a new generation of fragrance enthusiasts," said Amy Dawes, VP of Sales & Marketing at Votivo. "This redesign represents a thoughtful evolution that honors our heritage while embracing contemporary aesthetic trends."
The Signature Collection features refined packaging that complements modern retail environments while maintaining Votivo's iconic fragrances, including the best-selling Red Currant, Clean Crisp White, and Saint Germain Lavender. The collection introduces:
Signature Candle: A sleek, modern vessel hand-wrapped in tissue paper and housed in a re-imagined box featuring a color-block design and detailed fragrance descriptions. Available in all fragrances.
Tortoise Candle: An elegant tortoiseshell vessel with a chic glossy metal lid, perfect for elevated home décor. Available in top 8 fragrances.
Signature Reed Diffuser: Classic vessel design offering continuous fragrance diffusion with fiber reeds that release twice the fragrance, no flipping needed. Available in all fragrances.
Room & Linen Spray: New and back by popular demand, specially formulated for both fabric and space refreshing. Available in all fragrances.
Discovery Candle: Perfect for fragrance exploration and scenting small spaces. Available in all fragrances.
The launch also reintroduces Fresh Tomato Leaf back from Votivo's fragrance vault - capturing the essence of earthy vine and juicy tomato and evoking freshly tended soil and the promise of ripe produce.
"We've carefully curated this collection with our retail partners in mind," added Amy Dawes. "The refreshed aesthetic creates an impactful shelf presence while maintaining the premium quality our retailers and customers expect from Votivo."
About Votivo: Since 1994, Votivo has been crafting meticulously formulated fragrances that transform everyday moments into memorable experiences. From its beginnings in Seattle to its current home in South Carolina, Votivo continues its tradition of creating one-of-a-kind fragrances through sophisticated formulations that reflect depth, richness, and complexity.
Since 1994, Votivo has been crafting meticulously formulated fragrances that transform everyday moments into memorable experiences. From its beginnings in Seattle to its current home in South Carolina, Votivo continues its tradition of creating one-of-a-kind fragrances through sophisticated formulations that reflect depth, richness, and complexity.
Jan 20, 2025
