Vegan Keratin Heat Protectant Hair Spray with UV Filters + Plant Proteins (MSRP $40 / 6.4 fl oz) is a versatile leave-in hair spray formulated to enhance shine, repair damaged hair, optimize styling, and visibly reduce blemishes on the hair line & back. This hydrating and strengthening treatment mist lightly coats the hair shaft to add a flexible protective layer that protects from the damage caused by heat styling tools (hairdryer, curling wands, flat irons, hot air brushes) without weighing down the hair nor leaving a greasy finish.

The Vegan Keratin Heat Protectant Hair Spray is currently available exclusively at volitionbeauty.com, and will launch in Volition’s Amazon Shop in April 2025.

" We wanted to create a lightweight mist to use on dry or damp hair that protects from damage caused by blow-drying, styling tools and the sun, while addressing bacne & blemishes on the hair line." - Mya & Myka Montoya

THE INNOVATORS

The Montoya Twinz are identical twins who share live streams, relatable content and dynamic lifestyle videos on their various social platforms. Just like their content, their hair is something that they take pride in and they love to share their tips and tricks to keeping their beautiful hair long, healthy and silky. They co-created this haircare formula with Volition to match their specific combination hair type which tends to waver between dry/oily and combined it with blemish-clearing ingredients to help prevent breakouts for those who have sensitive skin like they do.

BENEFITS

• Enhances shine

• Helps protect hair from temperatures up to 450°F

• Helps counteract sun damage

• Helps prevent breakage & split ends

• Tames frizz & flyways

• Detangles & moisturizes

• Improves strength & softness

• Helps clear acne on the hairline (as well as bacne)

Individual results may vary

INGREDIENTS

• Rice Bran Extract - mimics the fortifying benefits of keratin

• Tea Tree Extract - address acne on the hairline and scalp itchiness

• Film-forming Actives - keep hair cuticles closed and function like a protective, laminating agent on hair fibers

• UV Filters - optimize hair color vibrancy and help prevent hair color fade

HOW TO USE

Spritz from roots to ends before styling with hot tools. On towel-dried hair, mist evenly at an arm‘s distance before blow-drying. On dry hair, spray lightly onto divided sections of hair. Allow to dry before using heated styling tools. Don’t ever use hot tools on wet strands. For external purposes only. Avoid direct contact with eyes.

ABOUT VOLITION BEAUTY

At Volition, we believe a multiplicity of diverse perspectives create better, richer product innovation. We’re a trailblazing beauty brand that expertly formulates high-performance skincare, bodycare & haircare – containing the most unique ingredients – as ideated and validated by experts. We’re designed to empower content creators to become beauty entrepreneurs, and to turn their ideas into best-sellers. Our mission of collaborative and transparent innovation has created a revolutionary product development process that puts content creators in the driver’s seat. We make the most effective formulations with safe ingredients so you never have to sacrifice performance for clean beauty. Volition is female-, AAPI- and LGBTQIA-founded and formulates products that are all clean, vegan & cruelty-free.

To view Volition's full assortment of products and pre-order campaigns, and to learn more about the company, visit www.volitionbeauty.com.

MEDIA INQUIRIES:

For Volition Beauty

Paul Deacon: pdeacon@volitionbeauty.com